Zebra Technologies (NASDAQ:ZBRA) Upgraded by Wall Street Zen to Buy Rating

Wall Street Zen upgraded shares of Zebra Technologies (NASDAQ:ZBRA) from a hold rating to a buy rating in a report released on Saturday.

A number of other equities research analysts also recently weighed in on ZBRA. KeyCorp upgraded Zebra Technologies from a “sector weight” rating to an “overweight” rating and set a $305.00 target price for the company in a report on Wednesday. Zacks Research downgraded Zebra Technologies from a “strong-buy” rating to a “hold” rating in a report on Monday, April 20th. Robert W. Baird lifted their target price on Zebra Technologies from $300.00 to $310.00 and gave the stock an “outperform” rating in a report on Wednesday. UBS Group reiterated a “buy” rating and issued a $335.00 target price on shares of Zebra Technologies in a report on Friday, February 13th. Finally, Citigroup raised their price objective on Zebra Technologies from $274.00 to $284.00 and gave the company a “neutral” rating in a research note on Wednesday. Eight research analysts have rated the stock with a Buy rating and five have given a Hold rating to the company. Based on data from MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and an average target price of $319.00.

Zebra Technologies Trading Up 0.5%

Shares of ZBRA stock opened at $259.35 on Friday. The company has a market cap of $12.76 billion, a P/E ratio of 31.36 and a beta of 1.62. The stock has a 50 day simple moving average of $219.88 and a two-hundred day simple moving average of $240.33. The company has a debt-to-equity ratio of 0.69, a quick ratio of 0.58 and a current ratio of 0.96. Zebra Technologies has a fifty-two week low of $199.05 and a fifty-two week high of $352.66.

Zebra Technologies (NASDAQ:ZBRA) last issued its earnings results on Tuesday, May 12th. The industrial products company reported $4.75 earnings per share for the quarter, topping analysts’ consensus estimates of $4.21 by $0.54. The business had revenue of $1.50 billion during the quarter, compared to the consensus estimate of $1.48 billion. Zebra Technologies had a return on equity of 18.91% and a net margin of 7.49%.The firm’s revenue for the quarter was up 14.3% on a year-over-year basis. During the same period in the previous year, the company posted $4.02 earnings per share. Zebra Technologies has set its FY 2026 guidance at 18.300-18.700 EPS and its Q2 2026 guidance at 4.200-4.500 EPS. Research analysts forecast that Zebra Technologies will post 15.21 earnings per share for the current year.

Insider Buying and Selling at Zebra Technologies

In other Zebra Technologies news, Director Janice M. Roberts sold 3,000 shares of the business’s stock in a transaction on Thursday, May 14th. The stock was sold at an average price of $249.54, for a total value of $748,620.00. Following the sale, the director directly owned 6,183 shares in the company, valued at $1,542,905.82. The trade was a 32.67% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available through the SEC website. Also, insider Cristen L. Kogl sold 145 shares of the business’s stock in a transaction on Thursday, March 5th. The shares were sold at an average price of $235.71, for a total value of $34,177.95. Following the completion of the sale, the insider owned 23,687 shares in the company, valued at approximately $5,583,262.77. The trade was a 0.61% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last three months, insiders sold 3,154 shares of company stock worth $784,866. Insiders own 0.91% of the company’s stock.

Institutional Trading of Zebra Technologies

Several hedge funds have recently made changes to their positions in ZBRA. Ameriflex Group Inc. bought a new stake in shares of Zebra Technologies during the 3rd quarter valued at $26,000. Garner Asset Management Corp bought a new stake in shares of Zebra Technologies during the 4th quarter valued at $30,000. Johnson Financial Group Inc. raised its stake in shares of Zebra Technologies by 330.3% during the 4th quarter. Johnson Financial Group Inc. now owns 142 shares of the industrial products company’s stock valued at $34,000 after purchasing an additional 109 shares during the period. SBI Securities Co. Ltd. raised its stake in shares of Zebra Technologies by 164.8% during the 4th quarter. SBI Securities Co. Ltd. now owns 143 shares of the industrial products company’s stock valued at $35,000 after purchasing an additional 89 shares during the period. Finally, CYBER HORNET ETFs LLC bought a new stake in shares of Zebra Technologies during the 2nd quarter valued at $39,000. 91.03% of the stock is currently owned by institutional investors.

Zebra Technologies Company Profile

Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.

The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.