Backblaze (NASDAQ:BLZE – Get Free Report) and Upland Software (NASDAQ:UPLD – Get Free Report) are both small-cap computer and technology companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, analyst recommendations, risk, profitability, institutional ownership, valuation and earnings.
Insider & Institutional Ownership
54.0% of Backblaze shares are held by institutional investors. Comparatively, 77.8% of Upland Software shares are held by institutional investors. 4.2% of Backblaze shares are held by company insiders. Comparatively, 14.8% of Upland Software shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.
Analyst Ratings
This is a summary of recent ratings for Backblaze and Upland Software, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Backblaze | 2 | 1 | 6 | 1 | 2.60 |
| Upland Software | 1 | 0 | 3 | 0 | 2.50 |
Valuation & Earnings
This table compares Backblaze and Upland Software”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Backblaze | $145.84 million | 3.05 | -$25.61 million | ($0.46) | -16.09 |
| Upland Software | $216.88 million | 0.13 | -$38.90 million | ($0.70) | -1.35 |
Backblaze has higher earnings, but lower revenue than Upland Software. Backblaze is trading at a lower price-to-earnings ratio than Upland Software, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Backblaze and Upland Software’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Backblaze | -14.97% | -20.71% | -8.94% |
| Upland Software | -7.08% | -51.46% | 5.88% |
Risk and Volatility
Backblaze has a beta of 1.41, meaning that its stock price is 41% more volatile than the S&P 500. Comparatively, Upland Software has a beta of 1.22, meaning that its stock price is 22% more volatile than the S&P 500.
Summary
Backblaze beats Upland Software on 8 of the 15 factors compared between the two stocks.
About Backblaze
Backblaze, Inc., a storage cloud platform, provides businesses and consumers cloud services to store, use, and protect data in the United States and internationally. The company offers cloud services through a web-scale software infrastructure built on commodity hardware. It also provides Backblaze B2 Cloud Storage, which enables customers to store data, developers to build applications, and partners to expand their use cases. This service is offered as a consumption-based Infrastructure-as-a-Service (IaaS) and serves use cases, such as public, hybrid, and multi-cloud data storage; application development and DevOps; content delivery and edge computing; security and ransomware protection; media management; backup, archive, and tape replacement; repository for analytics, artificial intelligence and machine learning; and Internet of Things. In addition, the company offers Backblaze Computer Backup that automatically backs up data from laptops and desktops for businesses and individuals, which provides a subscription-based Software-as-a-Service and serves use cases, including computer backup, ransomware protection, theft and loss protection, and remote access. It serves the public cloud IaaS storage and Data-Protection-as-a-Service markets. The company was incorporated in 2007 and is headquartered in San Mateo, California.
About Upland Software
Upland Software, Inc., together with its subsidiaries, provides cloud-based software applications under the Upland brand name in the United States, the United Kingdom, Canada, and internationally. It offers software applications that enable organizations to plan, manage and execute projects, and work in the areas of marketing, sales, contact center, knowledge management, project management, information technology, business operations, human resources, and legal. The company also provides professional services, such as implementation, data extraction, integration and configuration, and training services, as well as customer support services. It serves corporations, government agencies, and small and medium-sized businesses in the financial, consulting, technology, manufacturing, media, telecommunication, insurance, non-profit healthcare, life sciences, retail, and hospitality sectors. The company was formerly known as Silverback Enterprise Group, Inc. and changed its name to Upland Software, Inc. in November 2013. Upland Software, Inc. was incorporated in 2010 and is headquartered in Austin, Texas.
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