Amazon.com (NASDAQ:AMZN) had its target price upped by equities research analysts at JPMorgan Chase & Co. from $280.00 to $330.00 in a research note issued on Thursday, Marketbeat Ratings reports. The firm currently has an “overweight” rating on the e-commerce giant’s stock. JPMorgan Chase & Co.‘s target price would indicate a potential upside of 22.96% from the stock’s previous close.
AMZN has been the topic of several other reports. Wolfe Research restated an “outperform” rating and set a $320.00 target price (up from $245.00) on shares of Amazon.com in a report on Thursday. DA Davidson raised their target price on shares of Amazon.com from $175.00 to $250.00 and gave the stock a “neutral” rating in a report on Thursday. KeyCorp raised their target price on shares of Amazon.com from $325.00 to $330.00 and gave the stock an “overweight” rating in a report on Thursday. TD Securities raised Amazon.com to a “buy” rating in a research note on Monday, April 13th. Finally, Rothschild & Co Redburn set a $230.00 price target on Amazon.com in a research note on Wednesday, January 21st. One research analyst has rated the stock with a Strong Buy rating, fifty-five have issued a Buy rating and three have assigned a Hold rating to the company’s stock. Based on data from MarketBeat.com, the stock currently has an average rating of “Moderate Buy” and an average target price of $310.25.
Check Out Our Latest Stock Report on Amazon.com
Amazon.com Stock Performance
Amazon.com (NASDAQ:AMZN – Get Free Report) last issued its quarterly earnings data on Wednesday, April 29th. The e-commerce giant reported $2.78 EPS for the quarter, topping the consensus estimate of $1.63 by $1.15. The business had revenue of $181.52 billion for the quarter, compared to the consensus estimate of $177.28 billion. Amazon.com had a return on equity of 19.92% and a net margin of 12.22%.The firm’s revenue was up 16.6% compared to the same quarter last year. During the same quarter last year, the business posted $1.59 EPS. On average, research analysts predict that Amazon.com will post 7.7 EPS for the current year.
Insider Activity
In other Amazon.com news, CEO Matthew S. Garman sold 17,751 shares of the business’s stock in a transaction that occurred on Monday, February 23rd. The stock was sold at an average price of $205.22, for a total transaction of $3,642,860.22. Following the transaction, the chief executive officer owned 9,405 shares of the company’s stock, valued at $1,930,094.10. The trade was a 65.37% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. Also, SVP David Zapolsky sold 10,649 shares of the company’s stock in a transaction on Tuesday, February 24th. The shares were sold at an average price of $205.43, for a total transaction of $2,187,624.07. Following the completion of the transaction, the senior vice president owned 41,190 shares in the company, valued at approximately $8,461,661.70. This represents a 20.54% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Over the last quarter, insiders have sold 128,035 shares of company stock valued at $28,827,479. 8.90% of the stock is owned by insiders.
Hedge Funds Weigh In On Amazon.com
Several institutional investors and hedge funds have recently modified their holdings of the stock. Brighton Jones LLC grew its position in shares of Amazon.com by 10.9% in the fourth quarter. Brighton Jones LLC now owns 4,036,091 shares of the e-commerce giant’s stock valued at $885,478,000 after purchasing an additional 397,007 shares during the last quarter. Revolve Wealth Partners LLC grew its position in shares of Amazon.com by 4.1% in the fourth quarter. Revolve Wealth Partners LLC now owns 25,045 shares of the e-commerce giant’s stock valued at $5,495,000 after purchasing an additional 986 shares during the last quarter. Bank Pictet & Cie Europe AG grew its position in shares of Amazon.com by 2.8% in the fourth quarter. Bank Pictet & Cie Europe AG now owns 2,016,869 shares of the e-commerce giant’s stock valued at $442,481,000 after purchasing an additional 54,987 shares during the last quarter. Highview Capital Management LLC DE grew its position in shares of Amazon.com by 5.5% in the fourth quarter. Highview Capital Management LLC DE now owns 28,975 shares of the e-commerce giant’s stock valued at $6,357,000 after purchasing an additional 1,518 shares during the last quarter. Finally, Liberty Square Wealth Partners LLC acquired a new position in shares of Amazon.com in the fourth quarter valued at approximately $2,153,000. 72.20% of the stock is currently owned by institutional investors and hedge funds.
Amazon.com News Roundup
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: Q1 beat: Amazon reported a double?beat on revenue and EPS, with AWS reaccelerating (large YoY cloud growth and record margins) — this is the core bullish driver for the rally. Amazon Q1 2026 earnings results beat EPS and revenue expectations
- Positive Sentiment: Pentagon AI deals: The U.S. DoD signed agreements that include Amazon Web Services to run AI tools on classified networks — a strategic endorsement for AWS as a secure enterprise AI supplier. Pentagon signs new military AI deals with Nvidia, Microsoft and Amazon
- Positive Sentiment: Analyst upgrades and target hikes: Dozens of firms raised price targets (Morgan Stanley, JPMorgan, Canaccord, Bank of America, etc.), with several new $300+ targets — supporting bullish sentiment and pushing buy ratings. Cluster of price?target raises and buy ratings for AMZN
- Positive Sentiment: Trainium / in?house chips: Amazon’s Trainium business shows meaningful revenue commitments and a path to become a standalone AI?hardware revenue stream, which repositions AMZN as a “picks?and?shovels” AI supplier. How the Trainium chip business could move the needle for Amazon
- Neutral Sentiment: Partnerships and product rollout: AWS expanded Bedrock/OpenAI integrations and new agentic AI tools (Rufus, Quick, Connect apps), which add long?term optionality but will require execution. AWS, OpenAI partner to integrate frontier models into Bedrock
- Negative Sentiment: CapEx and chip costs: Management flagged rising memory/chip prices and a large AI capex program that is eating into free cash flow; Goldman and others warned the hyperscaler spending binge increases near?term cash burn risk. Jassy: soaring chip prices could pressure Amazon’s capex
- Negative Sentiment: Market reaction nuance: Despite the beat, some investors sold on the size/timing of AI investments and softer near?term guidance, which previously produced intraday dips after earnings. Why AMZN dipped after strong Q1 — capex concerns
About Amazon.com
Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.
Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.
Further Reading
Receive News & Ratings for Amazon.com Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Amazon.com and related companies with MarketBeat.com's FREE daily email newsletter.
