Mizuho Cuts Booking (NASDAQ:BKNG) Price Target to $220.00

Booking (NASDAQ:BKNG) had its target price reduced by Mizuho from $230.00 to $220.00 in a research report released on Wednesday,MarketScreener reports. They currently have an outperform rating on the business services provider’s stock.

A number of other brokerages have also weighed in on BKNG. BMO Capital Markets boosted their price target on Booking from $240.00 to $248.00 and gave the stock an “outperform” rating in a research note on Thursday, February 19th. HSBC restated a “buy” rating and set a $309.84 price target on shares of Booking in a research note on Thursday, February 19th. Benchmark dropped their price target on Booking from $256.00 to $224.00 and set a “buy” rating on the stock in a research note on Thursday, February 19th. Tigress Financial reiterated a “strong-buy” rating and issued a $260.00 target price (up from $244.00) on shares of Booking in a research report on Wednesday, April 8th. Finally, Citigroup dropped their target price on Booking from $260.00 to $250.00 and set a “buy” rating on the stock in a research report on Thursday, February 19th. One research analyst has rated the stock with a Strong Buy rating, twenty-eight have given a Buy rating and eight have issued a Hold rating to the stock. Based on data from MarketBeat, the stock has an average rating of “Moderate Buy” and a consensus price target of $227.14.

Booking Price Performance

BKNG stock opened at $169.63 on Wednesday. The business has a 50-day moving average price of $173.61 and a 200 day moving average price of $192.05. Booking has a 1-year low of $150.62 and a 1-year high of $233.58. The company has a market capitalization of $131.44 billion, a P/E ratio of 22.31, a PEG ratio of 1.00 and a beta of 1.10.

Booking (NASDAQ:BKNG) last posted its earnings results on Tuesday, April 28th. The business services provider reported $1.14 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.08 by $0.06. Booking had a negative return on equity of 117.14% and a net margin of 22.23%.The company had revenue of $5.53 billion for the quarter, compared to analyst estimates of $5.52 billion. During the same quarter in the previous year, the firm earned $0.99 earnings per share. The firm’s quarterly revenue was up 16.2% compared to the same quarter last year. On average, analysts anticipate that Booking will post 10.49 earnings per share for the current fiscal year.

Booking Dividend Announcement

The firm also recently announced a quarterly dividend, which will be paid on Tuesday, June 30th. Stockholders of record on Friday, June 5th will be paid a dividend of $0.42 per share. This represents a $1.68 annualized dividend and a dividend yield of 1.0%. The ex-dividend date of this dividend is Friday, June 5th. Booking’s dividend payout ratio is presently 22.11%.

Insider Transactions at Booking

In related news, Director Vanessa Ames Wittman sold 1,125 shares of the business’s stock in a transaction that occurred on Friday, April 17th. The stock was sold at an average price of $192.00, for a total transaction of $216,000.00. Following the completion of the sale, the director directly owned 16,050 shares in the company, valued at approximately $3,081,600. The trade was a 6.55% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, Director Robert J. Mylod, Jr. sold 1,000 shares of the business’s stock in a transaction that occurred on Monday, February 2nd. The stock was sold at an average price of $204.21, for a total value of $204,214.40. Following the sale, the director owned 21,000 shares of the company’s stock, valued at $4,288,502.40. The trade was a 4.55% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold a total of 60,876 shares of company stock valued at $10,559,629 in the last three months. 0.16% of the stock is currently owned by company insiders.

Institutional Trading of Booking

Large investors have recently added to or reduced their stakes in the stock. KERR FINANCIAL PLANNING Corp purchased a new position in shares of Booking during the 3rd quarter worth $26,000. Guerra Advisors Inc purchased a new position in shares of Booking during the 3rd quarter worth $27,000. Daytona Street Capital LLC purchased a new position in shares of Booking during the 4th quarter worth $27,000. Legacy Bridge LLC purchased a new position in shares of Booking during the 4th quarter worth $27,000. Finally, Camelot Portfolios LLC purchased a new position in shares of Booking during the 4th quarter worth $27,000. 92.42% of the stock is currently owned by hedge funds and other institutional investors.

Key Headlines Impacting Booking

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Q1 strength plus AI rollout and record buybacks reinforce growth and capital-return story; company highlighted strong merchant-model revenue but flagged a softer Q2 guide — overall investors are focusing on the strategic AI product push (KAYAK Ask AI) and buybacks as earnings catalysts. Booking Holdings AI Push And Buybacks Meet Mixed Valuation Signals
• Positive Sentiment: Gordon Haskett raised its price target to $220 and maintained a buy rating, signaling analyst confidence in upside from current levels. Booking Given New $220.00 Price Target at Gordon Haskett
• Positive Sentiment: Argus increased its target to $205 and assigned a buy rating, giving additional analyst support for further gains. Booking Given New $205.00 Price Target at Argus
• Positive Sentiment: Board declared a quarterly dividend of $0.42 per share (ex-div June 5), adding to shareholder return via dividends on top of buybacks. (Company disclosure)
• Neutral Sentiment: BMO trimmed its target slightly (from $248 to $240) but kept an outperform rating — still a large implied upside, so this is more of a modest model tweak than a negative signal. BMO Capital Adjusts Price Target on Booking
• Neutral Sentiment: Unusually high options trading was reported, which can amplify intraday moves but doesn’t by itself change fundamentals. Monitor for directional flows. Booking Target of Unusually High Options Trading
• Neutral Sentiment: Comparative analyst pieces (e.g., Carnival vs. Booking) highlight BKNG’s durable tech-driven scale versus peers — useful context but not an immediate price driver. Carnival vs. Booking
• Negative Sentiment: JPMorgan cut its price target to $208, signaling some analyst caution on near-term momentum — adds to mixed guidance interpretation and helps explain some intraday volatility. Booking Price Target Cut to $208 by Analysts at JPMorgan Chase & Co.

Booking Company Profile

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.