ZW Data Action Technologies (NASDAQ:CNET) versus Baosheng Media Group (NASDAQ:BAOS) Financial Review

ZW Data Action Technologies (NASDAQ:CNET) and Baosheng Media Group (NASDAQ:BAOS) are both small-cap business services companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, valuation, analyst recommendations, risk, profitability, institutional ownership and earnings.

Insider & Institutional Ownership

0.0% of ZW Data Action Technologies shares are held by institutional investors. Comparatively, 6.3% of Baosheng Media Group shares are held by institutional investors. 12.2% of ZW Data Action Technologies shares are held by insiders. Comparatively, 22.6% of Baosheng Media Group shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Analyst Ratings

This is a summary of recent recommendations and price targets for ZW Data Action Technologies and Baosheng Media Group, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ZW Data Action Technologies	1	0	0	0	1.00
Baosheng Media Group	1	0	0	0	1.00

Profitability

This table compares ZW Data Action Technologies and Baosheng Media Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
ZW Data Action Technologies	-38.38%	-48.66%	-18.59%
Baosheng Media Group	N/A	N/A	N/A

Risk and Volatility

ZW Data Action Technologies has a beta of 0.95, meaning that its share price is 5% less volatile than the S&P 500. Comparatively, Baosheng Media Group has a beta of 1.53, meaning that its share price is 53% more volatile than the S&P 500.

Earnings and Valuation

This table compares ZW Data Action Technologies and Baosheng Media Group”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ZW Data Action Technologies	$4.61 million	0.51	-$1.77 million	($0.69)	-1.05
Baosheng Media Group	$620,000.00	6.54	-$26.87 million	N/A	N/A

ZW Data Action Technologies has higher revenue and earnings than Baosheng Media Group.

Summary

Baosheng Media Group beats ZW Data Action Technologies on 7 of the 9 factors compared between the two stocks.

About ZW Data Action Technologies

ZW Data Action Technologies Inc., through its subsidiaries, offers omni-channel advertising, precision marketing, and data analysis management systems in the People’s Republic of China. The company offers Internet advertising, precision marketing, and related data services to small and medium enterprises through its Internet portals, including 28.com and liansuo.com that provide advertisers with tools to build sales channels in the form of franchisees, sales agents, distributors, and/or resellers. It also develops and operates blockchain technology-based products and services, as well as blockchain-based SaaS services that provides one-stop blockchain-powered enterprise management solutions in forms of NFT generations, data record, share, and storage module subscriptions, etc. In addition, the company offers other e-commerce O2O advertising, and marketing and related value-added technical services. Additionally, it offers online-content production, distribution, promotion, and live streamer training and management services. The company was formerly known as ChinaNet Online Holdings, Inc. and changed its name to ZW Data Action Technologies Inc. in October 2020. Data Action Technologies Inc. was founded in 2003 and is based in Beijing, the People’s Republic of China.

About Baosheng Media Group

Baosheng Media Group Holdings Limited operates as an online marketing solution provider in the People's Republic of China. It connects advertisers, online media, and helping advertisers to manage their online marketing activities in various ways, including advising on advertising strategies, budget, and choice of advertising channels; procures ad inventory; offers ad optimization services; and administrates and fine-tunes the ad placement process. The company also serves media businesses in various ways, including identifying advertisers to buy their ad inventory; facilitating payment arrangements with advertisers; assisting advertisers in handling ad deployment logistics with media; and engaging in other marketing and promotion activities aimed at educating and inducing advertisers to use online advertising. Its advertising services comprise search engine marketing (SEM) services, such as the deployment of ranked search ads and other display search ads offered by search engine operators; and non-SEM services consisting of social media marketing, in-feed advertising, and mobile app advertising through deploying ads on media, such as social media platforms, short-video platforms, news portals, and mobile apps. The company was incorporated in 2014 and is headquartered in Beijing, the People's Republic of China.