Booking (NASDAQ:BKNG) Price Target Lowered to $230.00 at DA Davidson

Booking (NASDAQ:BKNG) had its price objective dropped by analysts at DA Davidson from $240.00 to $230.00 in a report released on Wednesday,Benzinga reports. The firm currently has a “buy” rating on the business services provider’s stock. DA Davidson’s price objective suggests a potential upside of 32.86% from the stock’s current price.

Several other analysts have also recently issued reports on the company. BMO Capital Markets upped their price objective on Booking from $240.00 to $248.00 and gave the company an “outperform” rating in a research note on Thursday, February 19th. Sanford C. Bernstein dropped their price target on Booking from $216.28 to $187.92 and set a “market perform” rating on the stock in a research report on Wednesday, March 11th. UBS Group increased their price target on Booking from $259.00 to $260.00 and gave the stock a “buy” rating in a research report on Monday. Tigress Financial reiterated a “strong-buy” rating and set a $260.00 price target (up from $244.00) on shares of Booking in a research report on Wednesday, April 8th. Finally, BNP Paribas Exane dropped their price target on Booking from $244.00 to $240.00 and set an “outperform” rating on the stock in a research report on Friday, February 20th. One analyst has rated the stock with a Strong Buy rating, twenty-eight have given a Buy rating and eight have assigned a Hold rating to the company’s stock. According to MarketBeat.com, the company presently has an average rating of “Moderate Buy” and an average price target of $227.43.

Booking Trading Down 0.2%

NASDAQ BKNG traded down $0.26 on Wednesday, hitting $173.12. 2,361,048 shares of the stock traded hands, compared to its average volume of 9,347,289. The stock has a 50-day moving average of $173.49 and a 200 day moving average of $192.54. Booking has a twelve month low of $150.62 and a twelve month high of $233.58. The company has a market capitalization of $137.08 billion, a P/E ratio of 25.92, a price-to-earnings-growth ratio of 1.02 and a beta of 1.20.

Booking (NASDAQ:BKNG) last announced its quarterly earnings data on Tuesday, April 28th. The business services provider reported $1.14 earnings per share (EPS) for the quarter, missing the consensus estimate of $27.56 by ($26.42). Booking had a net margin of 20.08% and a negative return on equity of 128.99%. The firm had revenue of $5.53 billion for the quarter, compared to analyst estimates of $5.51 billion. During the same quarter in the previous year, the company earned $0.99 EPS. The company’s quarterly revenue was up 16.2% compared to the same quarter last year. As a group, equities research analysts expect that Booking will post 10.64 earnings per share for the current year.

Insiders Place Their Bets

In other Booking news, CEO Glenn D. Fogel sold 16,726 shares of the stock in a transaction on Wednesday, April 15th. The stock was sold at an average price of $185.36, for a total transaction of $3,100,331.36. Following the completion of the transaction, the chief executive officer directly owned 298,174 shares of the company’s stock, valued at approximately $55,269,532.64. This trade represents a 5.31% decrease in their position. The sale was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, Director Vanessa Ames Wittman sold 1,125 shares of the stock in a transaction on Friday, April 17th. The shares were sold at an average price of $192.00, for a total value of $216,000.00. Following the transaction, the director directly owned 16,050 shares of the company’s stock, valued at approximately $3,081,600. The trade was a 6.55% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last quarter, insiders sold 60,876 shares of company stock worth $10,559,629. 0.16% of the stock is owned by company insiders.

Hedge Funds Weigh In On Booking

A number of institutional investors and hedge funds have recently added to or reduced their stakes in the company. Vanguard Group Inc. boosted its stake in Booking by 0.8% during the 4th quarter. Vanguard Group Inc. now owns 2,997,949 shares of the business services provider’s stock valued at $16,055,006,000 after purchasing an additional 23,159 shares in the last quarter. J. Stern & Co. LLP boosted its stake in shares of Booking by 191,965.8% during the 4th quarter. J. Stern & Co. LLP now owns 2,832,970 shares of the business services provider’s stock worth $15,171,489,000 after acquiring an additional 2,831,495 shares in the last quarter. State Street Corp boosted its stake in shares of Booking by 0.5% during the 4th quarter. State Street Corp now owns 1,435,116 shares of the business services provider’s stock worth $7,685,520,000 after acquiring an additional 6,976 shares in the last quarter. Price T Rowe Associates Inc. MD boosted its stake in shares of Booking by 15.4% during the 4th quarter. Price T Rowe Associates Inc. MD now owns 966,121 shares of the business services provider’s stock worth $5,173,899,000 after acquiring an additional 128,700 shares in the last quarter. Finally, Dodge & Cox boosted its stake in shares of Booking by 8.4% during the 4th quarter. Dodge & Cox now owns 732,081 shares of the business services provider’s stock worth $3,920,535,000 after acquiring an additional 56,999 shares in the last quarter. 92.42% of the stock is owned by institutional investors.

More Booking News

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Analysts reaffirm/raise — BTIG reiterated a Buy and set a $250 target, and UBS nudged its target to $260, providing upside and signaling continued analyst conviction. BTIG reaffirmation (Benzinga) UBS raises target (MarketScreener)
• Positive Sentiment: Product/AI initiatives — KAYAK launched “Ask AI” and management highlighted generative-AI assistants that cut costs and boost bookings, supporting longer?term margin tailwinds. KAYAK Ask AI launch (GlobeNewswire) AI assistants boost (PYMNTS)
• Positive Sentiment: Capital returns — Management flagged record share repurchases on the call, which supports shareholder value even as top-line headwinds persist. Earnings highlights / buybacks (Yahoo)
• Neutral Sentiment: Q1 results mixed but resilient — Gross bookings and revenue grew (~16% YoY to $5.5B); non?GAAP EPS modestly topped some estimates, so fundamentals showed demand resilience despite regional disruption. Q1 results summary (Yahoo)
• Neutral Sentiment: Small analyst model tweaks — Erste trimmed FY26 EPS slightly (to $10.65) but the consensus remains close; some firms maintained Buy ratings even while adjusting estimates. (Research notes)
• Negative Sentiment: Guidance cut — Management reduced its full?year revenue-growth outlook from low?double digits to high?single digits, citing the Middle East conflict; Q2 revenue guidance of ~$7.1–7.2B trails Street expectations (~$7.6B), a clear near?term headwind. Outlook cut (WSJ) Press release / slides (Booking)
• Negative Sentiment: Analyst downgrades/target cuts — Robert W. Baird trimmed its price target to $215 (still Outperform); such downward revisions can cap the stock near term. Baird target cut (The Fly)

Booking Company Profile

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.