Direct Digital (NASDAQ:DRCT) Shares to Reverse Split on Monday, April 27th

Direct Digital Holdings, Inc. (NASDAQ:DRCT)’s stock is scheduled to reverse split before the market opens on Monday, April 27th. The 1-4 reverse split was announced on Thursday, April 23rd. The number of shares owned by shareholders will be adjusted after the market closes on Friday, April 24th.

Direct Digital Trading Down 6.1%

NASDAQ DRCT traded down $0.04 on Thursday, hitting $0.66. 143,821 shares of the stock traded hands, compared to its average volume of 2,124,133. The stock has a 50-day moving average of $0.94 and a 200 day moving average of $5.74. Direct Digital has a twelve month low of $0.55 and a twelve month high of $67.65. The company has a market capitalization of $364,650.00, a P/E ratio of -0.01 and a beta of 6.04.

Direct Digital (NASDAQ:DRCT) last announced its quarterly earnings data on Tuesday, March 31st. The company reported ($22.00) earnings per share (EPS) for the quarter, missing the consensus estimate of ($17.58) by ($4.42). The business had revenue of $8.41 million during the quarter, compared to analysts’ expectations of $7.74 million. During the same quarter in the prior year, the firm earned ($29.88) EPS. As a group, equities research analysts expect that Direct Digital will post -10.11 earnings per share for the current year.

Analyst Ratings Changes

DRCT has been the topic of several recent research reports. Wall Street Zen raised Direct Digital from a “strong sell” rating to a “sell” rating in a report on Saturday, April 11th. Weiss Ratings reissued a “sell (e+)” rating on shares of Direct Digital in a report on Wednesday, January 21st. One equities research analyst has rated the stock with a Buy rating, one has given a Hold rating and one has assigned a Sell rating to the stock. Based on data from MarketBeat, Direct Digital has a consensus rating of “Hold” and a consensus target price of $330.00.

Institutional Trading of Direct Digital

An institutional investor recently raised its position in Direct Digital stock. XTX Topco Ltd boosted its holdings in Direct Digital Holdings, Inc. (NASDAQ:DRCT) by 252.6% during the 2nd quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The firm owned 53,787 shares of the company’s stock after acquiring an additional 38,534 shares during the quarter. XTX Topco Ltd owned 0.28% of Direct Digital worth $30,000 at the end of the most recent quarter. Hedge funds and other institutional investors own 4.02% of the company’s stock.

Direct Digital Company Profile

Direct Digital Holdings, Inc (NASDAQ: DRCT) is a provider of cloud-based marketing software and services tailored to mortgage lenders and real estate professionals. The company’s integrated platform is designed to help its clients generate, nurture and convert leads through customer relationship management (CRM), automated marketing campaigns, customizable websites and digital content delivery. By combining proprietary tools with expert support, Direct Digital enables users to streamline workflows, improve customer engagement and drive growth in competitive markets.

The company’s flagship offerings include a CRM system that centralizes prospect and client data, marketing automation that triggers timely email and digital campaigns, and website solutions that are optimized for lead capture and search-engine visibility.