Weekly Analysts’ Ratings Changes for Prudential Financial (PRU)

A number of firms have modified their ratings and price targets on shares of Prudential Financial (NYSE: PRU) recently:

• 4/14/2026 – Prudential Financial had its price target lowered by Bank of America Corporation from $112.00 to $104.00. They now have a “neutral” rating on the stock.
• 4/13/2026 – Prudential Financial had its price target lowered by Mizuho from $113.00 to $101.00. They now have a “neutral” rating on the stock.
• 4/10/2026 – Prudential Financial had its price target lowered by Keefe, Bruyette & Woods from $106.00 to $104.00. They now have a “market perform” rating on the stock.
• 4/10/2026 – Prudential Financial had its price target lowered by Wells Fargo & Company from $103.00 to $95.00. They now have an “underweight” rating on the stock.
• 4/9/2026 – Prudential Financial had its price target lowered by UBS Group AG from $105.00 to $98.00. They now have a “neutral” rating on the stock.
• 4/8/2026 – Prudential Financial had its price target lowered by Barclays PLC from $119.00 to $110.00. They now have an “equal weight” rating on the stock.
• 4/2/2026 – Prudential Financial was upgraded by Piper Sandler to “hold”.
• 3/26/2026 – Prudential Financial is now covered by Keefe, Bruyette & Woods. They set a “hold” rating and a $106.00 price target on the stock.
• 3/13/2026 – Prudential Financial was downgraded by Weiss Ratings from “buy (b-)” to “hold (c+)”.
• 3/11/2026 – Prudential Financial had its price target lowered by Barclays PLC from $124.00 to $119.00. They now have an “equal weight” rating on the stock.
• 3/6/2026 – Prudential Financial had its “negative” rating reaffirmed by Evercore Inc.
• 3/3/2026 – Prudential Financial had its price target lowered by Morgan Stanley from $120.00 to $111.00. They now have an “equal weight” rating on the stock.
• 2/25/2026 – Prudential Financial was downgraded by Wells Fargo & Company from “equal weight” to “underweight”. They now have a $103.00 price target on the stock, down from $115.00.

Prudential Financial Increases Dividend

The company also recently disclosed a quarterly dividend, which was paid on Thursday, March 12th. Investors of record on Tuesday, February 17th were issued a dividend of $1.40 per share. This is an increase from Prudential Financial’s previous quarterly dividend of $1.35. This represents a $5.60 dividend on an annualized basis and a yield of 5.6%. The ex-dividend date was Tuesday, February 17th. Prudential Financial’s dividend payout ratio is presently 56.00%.

Insider Activity

In other news, Director Joseph J. Wolk acquired 400 shares of the firm’s stock in a transaction that occurred on Wednesday, February 11th. The stock was purchased at an average price of $105.32 per share, for a total transaction of $42,128.00. Following the completion of the acquisition, the director owned 400 shares in the company, valued at $42,128. This trade represents a ? increase in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available at the SEC website. Also, EVP Jacques Chappuis acquired 1,000 shares of the firm’s stock in a transaction that occurred on Friday, February 6th. The shares were purchased at an average price of $100.97 per share, with a total value of $100,970.00. Following the acquisition, the executive vice president owned 1,000 shares of the company’s stock, valued at approximately $100,970. This trade represents a ? increase in their position. The SEC filing for this purchase provides additional information. Insiders have bought a total of 1,408,389 shares of company stock worth $35,154,439 in the last ninety days. Company insiders own 0.05% of the company’s stock.

Prudential Financial, Inc, headquartered in Newark, New Jersey, is a diversified financial services company with roots dating to 1875. The firm provides a range of insurance, retirement and investment products aimed at helping individual and institutional clients manage risk, accumulate and protect wealth, and plan for retirement. Prudential’s long history in life insurance and related financial services has positioned it as a major participant in the U.S. insurance market and a provider of services to a broad client base.

Prudential’s core business activities include individual life insurance, annuities, retirement solutions and group insurance products for employers.