Booking (NASDAQ:BKNG) Price Target Cut to $5,377.00 by Analysts at Wells Fargo & Company

Booking (NASDAQ:BKNG) had its price target dropped by equities researchers at Wells Fargo & Company from $5,456.00 to $5,377.00 in a research report issued on Wednesday,MarketScreener reports. The firm currently has an “equal weight” rating on the business services provider’s stock. Wells Fargo & Company‘s target price indicates a potential upside of 28.32% from the stock’s current price.

Several other research firms have also commented on BKNG. BTIG Research reaffirmed a “buy” rating and set a $6,250.00 price objective on shares of Booking in a research note on Tuesday, March 3rd. Citigroup decreased their price objective on shares of Booking from $6,500.00 to $6,250.00 and set a “buy” rating for the company in a research note on Thursday, February 19th. Cantor Fitzgerald reaffirmed a “neutral” rating and set a $4,495.00 target price (down from $5,830.00) on shares of Booking in a research note on Thursday, February 19th. Robert W. Baird set a $5,850.00 price target on Booking in a research note on Thursday, February 19th. Finally, Oppenheimer set a $6,000.00 target price on shares of Booking and gave the company an “outperform” rating in a research note on Thursday, February 19th. Twenty-nine equities research analysts have rated the stock with a Buy rating and seven have given a Hold rating to the stock. According to data from MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and an average price target of $5,843.21.

Booking Trading Down 0.5%

Shares of NASDAQ:BKNG opened at $4,190.21 on Wednesday. The company has a market cap of $132.70 billion, a price-to-earnings ratio of 25.27, a PEG ratio of 0.94 and a beta of 1.21. Booking has a 12 month low of $3,765.45 and a 12 month high of $5,839.41. The company has a 50-day moving average price of $4,422.36 and a 200 day moving average price of $4,934.99.

Booking’s stock is scheduled to split before the market opens on Monday, April 6th. The 25-1 split was announced on Wednesday, February 18th. The newly created shares will be payable to shareholders after the closing bell on Thursday, April 2nd.

Booking (NASDAQ:BKNG) last issued its quarterly earnings data on Wednesday, February 18th. The business services provider reported $48.80 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $47.96 by $0.84. The business had revenue of $6.35 billion for the quarter, compared to the consensus estimate of $6.12 billion. Booking had a negative return on equity of 128.99% and a net margin of 20.08%.The company’s quarterly revenue was up 16.0% compared to the same quarter last year. During the same period in the prior year, the business posted $41.55 earnings per share. As a group, equities analysts forecast that Booking will post 209.92 EPS for the current year.

Insider Activity

In other news, CEO Glenn D. Fogel sold 953 shares of the firm’s stock in a transaction dated Thursday, January 15th. The shares were sold at an average price of $5,181.34, for a total value of $4,937,817.02. Following the transaction, the chief executive officer directly owned 19,615 shares of the company’s stock, valued at approximately $101,631,984.10. This trade represents a 4.63% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available at this link. Also, Director Vanessa Ames Wittman sold 15 shares of Booking stock in a transaction dated Thursday, January 15th. The shares were sold at an average price of $5,191.15, for a total transaction of $77,867.25. Following the sale, the director owned 687 shares of the company’s stock, valued at approximately $3,566,320.05. This represents a 2.14% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 2,749 shares of company stock worth $12,571,467 over the last quarter. 0.16% of the stock is currently owned by corporate insiders.

Institutional Inflows and Outflows

A number of hedge funds have recently made changes to their positions in the business. KERR FINANCIAL PLANNING Corp purchased a new position in shares of Booking in the 3rd quarter valued at $26,000. Halbert Hargrove Global Advisors LLC lifted its position in Booking by 150.0% in the third quarter. Halbert Hargrove Global Advisors LLC now owns 5 shares of the business services provider’s stock valued at $27,000 after acquiring an additional 3 shares during the last quarter. Guerra Advisors Inc acquired a new position in Booking in the third quarter valued at $27,000. Daytona Street Capital LLC purchased a new position in shares of Booking during the fourth quarter worth about $27,000. Finally, Legacy Bridge LLC purchased a new position in shares of Booking during the fourth quarter worth about $27,000. Hedge funds and other institutional investors own 92.42% of the company’s stock.

Key Stories Impacting Booking

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Kurt Sievers, retired CEO of NXP Semiconductors, was appointed to Booking’s board today — adds seasoned technology and global-management experience to the board, a governance pick investors view as constructive. Kurt Sievers Appointed to Booking Board
• Positive Sentiment: Seasonal demand (e.g., cherry blossom travel) and recovering Asia travel trends were highlighted as upside drivers for Booking’s core Booking.com business, supporting revenue leverage and longer-term growth expectations. Cherry Blossom Demand Highlights Booking
• Positive Sentiment: Coverage ahead of the company’s 25-for-1 forward stock split (effective early April) is drawing attention — the split should make shares more accessible to retail investors and can increase participation/liquidity. Inside Booking’s Historic Split
• Neutral Sentiment: Booking set an investor webcast to release Q1 2026 results on April 28; this provides a scheduled near-term data point that could drive volatility depending on topline/margin trends. Q1 2026 Webcast Announcement
• Neutral Sentiment: Market commentary noted a modest session gain while the stock still lags broader market performance — suggests short-term buying interest but continued caution from investors. Zacks: BKNG Advances But Underperforms
• Negative Sentiment: Analyst/press pieces are flagging valuation pressure after recent share weakness (roughly ~21% YTD decline noted), which keeps a check on upside despite solid revenue/profit metrics — this narrative is weighing on sentiment. Assessing Booking Valuation After Share Weakness

About Booking

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.