USA Today Co. (NYSE:TDAY – Get Free Report)’s share price hit a new 52-week high during mid-day trading on Monday . The company traded as high as $6.96 and last traded at $6.90, with a volume of 123325 shares trading hands. The stock had previously closed at $6.79.
Key Headlines Impacting USA Today
Here are the key news stories impacting USA Today this week:
- Positive Sentiment: Major sports event coverage (Elite Eight/March Madness) drives large, time?sensitive traffic spikes that boost ad impressions and subscription acquisition — a clear traffic tailwind for USA TODAY. March Madness games today: Full schedule for Sunday’s Elite 8 games
- Positive Sentiment: Ongoing sports calendars (MLB, NBA, women’s March Madness) and live soccer/World Cup qualifier coverage extend multi-day engagement opportunities and advertising inventory sell?through. MLB games today: Schedule, times, how to watch for March 30
- Positive Sentiment: World Cup qualifying finals and live score coverage are high-intent sports content that typically attracts large, engaged audiences and premium advertisers. World Cup qualifying live scores today: Schedule, how to watch dramatic finals
- Positive Sentiment: USA TODAY promotional/brand events (Women of the Year honored at Angel City FC) improve brand positioning and local engagement — useful for readership loyalty and sponsorships. USA TODAY Women of the Year honored at Angel City FC game
- Neutral Sentiment: Frequent practical news (TSA wait times across major airports) and routine programming guides (how/where to watch sports) generate steady, local traffic — less volatile but supportive of baseline ad revenue. Where are longest security lines? LGA, JFK, EWR TSA wait times today
- Neutral Sentiment: SpaceX launch coverage draws one?time spikes from tech/space audiences; useful for short-term pageviews but less predictable recurring revenue. SpaceX rocket launch today from Cape Canaveral: Everything to know
- Neutral Sentiment: Celebrity/anchor updates (Peter Alexander job move; Savannah Guthrie return) produce attention but limited direct ad revenue impact. Peter Alexander’s new job revealed after ‘Today’ exit
- Negative Sentiment: Macro/policy risk: coverage of a potential government shutdown and Senate votes creates advertiser caution and could dampen ad budgets if uncertainty persists. When is Senate vote on government shutdown? DHS funding updates today
- Negative Sentiment: Company fundamentals remain a restraint (high leverage, low current ratio and thin margins), which can limit upside from traffic gains if ad markets weaken. TDAY stock profile and financials
Analyst Ratings Changes
Several brokerages have recently weighed in on TDAY. Wall Street Zen raised shares of USA Today from a “sell” rating to a “hold” rating in a research note on Saturday, February 7th. Citigroup reissued a “neutral” rating on shares of USA Today in a research report on Monday, February 2nd. Rosenblatt Securities initiated coverage on shares of USA Today in a report on Thursday, February 12th. They set a “buy” rating and a $10.00 target price for the company. Weiss Ratings raised shares of USA Today from a “sell (d+)” rating to a “hold (c-)” rating in a research report on Thursday, January 8th. Finally, Citizens Jmp boosted their price target on shares of USA Today from $6.00 to $8.00 and gave the stock a “market outperform” rating in a research report on Friday, February 27th. Two investment analysts have rated the stock with a Buy rating and two have assigned a Hold rating to the company. Based on data from MarketBeat, the stock has an average rating of “Moderate Buy” and an average price target of $7.70.
USA Today Stock Performance
The company has a quick ratio of 0.73, a current ratio of 0.75 and a debt-to-equity ratio of 5.72. The stock’s fifty day moving average is $6.21 and its two-hundred day moving average is $5.12. The firm has a market capitalization of $1.04 billion, a price-to-earnings ratio of -64.09 and a beta of 1.58.
USA Today (NYSE:TDAY – Get Free Report) last announced its quarterly earnings results on Thursday, February 26th. The company reported ($0.21) EPS for the quarter. USA Today had a net margin of 0.08% and a return on equity of 5.68%. The firm had revenue of $585.00 million during the quarter.
Institutional Investors Weigh In On USA Today
Several hedge funds have recently bought and sold shares of TDAY. Arizona State Retirement System increased its position in USA Today by 6.3% during the third quarter. Arizona State Retirement System now owns 41,165 shares of the company’s stock worth $170,000 after buying an additional 2,457 shares during the last quarter. Legal & General Group Plc lifted its position in shares of USA Today by 2.4% in the second quarter. Legal & General Group Plc now owns 137,622 shares of the company’s stock valued at $493,000 after buying an additional 3,193 shares during the last quarter. State of Wyoming boosted its stake in shares of USA Today by 8.0% during the 3rd quarter. State of Wyoming now owns 48,493 shares of the company’s stock worth $200,000 after acquiring an additional 3,574 shares during the period. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. boosted its stake in shares of USA Today by 4.4% during the 1st quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. now owns 84,362 shares of the company’s stock worth $244,000 after acquiring an additional 3,588 shares during the period. Finally, Jones Financial Companies Lllp increased its holdings in shares of USA Today by 37.6% during the 3rd quarter. Jones Financial Companies Lllp now owns 16,290 shares of the company’s stock worth $69,000 after acquiring an additional 4,452 shares during the last quarter. 76.71% of the stock is currently owned by institutional investors and hedge funds.
About USA Today
Gannett Co, Inc (NYSE: GCI) is a media and marketing solutions company headquartered in McLean, Virginia. As the largest U.S. newspaper publisher by circulation, Gannett publishes USA Today alongside more than 260 local news brands. The company’s multimedia platforms include daily and weekly newspapers, websites, mobile apps and a network of subscription-based digital products.
In addition to journalism and content production, Gannett offers a suite of digital marketing services designed to help small and medium-sized businesses grow online.
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