Arora Ashish Sells 60,000 Shares of Cricut (NASDAQ:CRCT) Stock

Cricut, Inc. (NASDAQ:CRCT) CEO Arora Ashish sold 60,000 shares of the firm’s stock in a transaction dated Monday, March 2nd. The shares were sold at an average price of $4.28, for a total value of $256,800.00. Following the sale, the chief executive officer directly owned 3,738,453 shares in the company, valued at approximately $16,000,578.84. This represents a 1.58% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link.

Arora Ashish also recently made the following trade(s):

• On Tuesday, March 3rd, Arora Ashish sold 13,458 shares of Cricut stock. The stock was sold at an average price of $4.25, for a total value of $57,196.50.
• On Monday, February 23rd, Arora Ashish sold 60,000 shares of Cricut stock. The shares were sold at an average price of $4.42, for a total value of $265,200.00.
• On Thursday, February 19th, Arora Ashish sold 60,000 shares of Cricut stock. The stock was sold at an average price of $4.65, for a total value of $279,000.00.
• On Wednesday, January 7th, Arora Ashish sold 20,833 shares of Cricut stock. The shares were sold at an average price of $4.93, for a total transaction of $102,706.69.
• On Monday, January 5th, Arora Ashish sold 20,833 shares of Cricut stock. The shares were sold at an average price of $4.97, for a total transaction of $103,540.01.
• On Wednesday, December 24th, Arora Ashish sold 20,833 shares of Cricut stock. The stock was sold at an average price of $4.94, for a total transaction of $102,915.02.
• On Monday, December 22nd, Arora Ashish sold 20,833 shares of Cricut stock. The shares were sold at an average price of $5.12, for a total transaction of $106,664.96.
• On Tuesday, December 9th, Arora Ashish sold 20,833 shares of Cricut stock. The shares were sold at an average price of $5.09, for a total transaction of $106,039.97.
• On Monday, December 8th, Arora Ashish sold 21,294 shares of Cricut stock. The shares were sold at an average price of $4.97, for a total transaction of $105,831.18.

Cricut Stock Down 8.4%

Shares of Cricut stock opened at $4.14 on Friday. Cricut, Inc. has a twelve month low of $3.94 and a twelve month high of $7.33. The business has a 50-day moving average price of $4.58 and a 200-day moving average price of $5.16. The firm has a market cap of $876.62 million, a price-to-earnings ratio of 11.50 and a beta of 0.17.

Cricut (NASDAQ:CRCT) last announced its quarterly earnings results on Tuesday, March 3rd. The company reported $0.04 EPS for the quarter, meeting analysts’ consensus estimates of $0.04. The company had revenue of $203.60 million during the quarter, compared to analyst estimates of $202.22 million. Cricut had a return on equity of 19.88% and a net margin of 10.82%. On average, equities analysts expect that Cricut, Inc. will post 0.28 EPS for the current fiscal year.

Analysts Set New Price Targets

A number of equities research analysts recently issued reports on CRCT shares. Barclays reaffirmed an “underweight” rating and set a $4.00 price target on shares of Cricut in a research note on Wednesday. Weiss Ratings cut shares of Cricut from a “hold (c-)” rating to a “sell (d+)” rating in a research report on Tuesday, January 27th. Wall Street Zen downgraded shares of Cricut from a “buy” rating to a “hold” rating in a report on Saturday, November 29th. The Goldman Sachs Group reduced their price objective on Cricut from $3.50 to $3.00 and set a “sell” rating on the stock in a research note on Wednesday, January 14th. Finally, UBS Group restated a “cautious” rating on shares of Cricut in a research report on Wednesday. Five research analysts have rated the stock with a Sell rating, Based on data from MarketBeat, the stock has an average rating of “Strong Sell” and a consensus price target of $3.67.

Key Headlines Impacting Cricut

Here are the key news stories impacting Cricut this week:

• Positive Sentiment: Company reported ninth consecutive year of profitability (fiscal 2025 net income $76.7M, ~10.8% margin), which supports cash generation and valuation stability. Read More
• Positive Sentiment: Management said platform revenue grew ~6% YoY and outlined an accelerated product?launch cadence plus a “bundle?first” go?to?market strategy that could lift attach rates and recurring revenue over time. Read More
• Positive Sentiment: Some institutional investors have increased positions recently (e.g., reported buys by several funds), indicating buy?side interest beneath the headline volatility. Read More
• Neutral Sentiment: Q4 results were mixed: EPS of $0.04 matched consensus and revenue of $203.6M slightly beat estimates, but EPS declined versus prior year — suggests improving margins but soft top?line momentum. Read More
• Neutral Sentiment: Management reiterated strategy and engaged investors at the Morgan Stanley TMT conference; useful for visibility but didn’t materially change near?term outlook. Read More
• Neutral Sentiment: Short?interest data in several feeds shows zeroed/inconsistent figures (likely a reporting artifact), so short?interest signals are unclear for now. Read More
• Negative Sentiment: Insider selling: CEO Arora has been selling blocks of shares (60,000 on Mar 2 and 13,458 on Mar 3), which is weighing on market sentiment despite his remaining large stake. Read More
• Negative Sentiment: Wall Street sentiment remains weak—multiple downgrades and a low consensus target (MarketBeat shows a “Strong Sell” consensus and average target ~ $3.70) amplify downside risk if revenue recovery slips. Read More

Hedge Funds Weigh In On Cricut

A number of large investors have recently bought and sold shares of the business. Jane Street Group LLC increased its stake in Cricut by 43.7% in the first quarter. Jane Street Group LLC now owns 20,176 shares of the company’s stock worth $104,000 after purchasing an additional 6,140 shares during the period. Connor Clark & Lunn Investment Management Ltd. bought a new position in shares of Cricut in the second quarter worth about $567,000. Campbell & CO Investment Adviser LLC purchased a new position in Cricut in the 2nd quarter worth about $178,000. Geode Capital Management LLC increased its stake in Cricut by 7.0% in the 2nd quarter. Geode Capital Management LLC now owns 1,395,525 shares of the company’s stock worth $9,449,000 after buying an additional 91,339 shares during the period. Finally, Swiss National Bank lifted its holdings in Cricut by 3.8% during the 2nd quarter. Swiss National Bank now owns 93,700 shares of the company’s stock valued at $634,000 after buying an additional 3,400 shares in the last quarter. Hedge funds and other institutional investors own 19.60% of the company’s stock.

About Cricut

Cricut, Inc (NASDAQ: CRCT) is a U.S.-based technology company specializing in personal and small-business crafting solutions. The company designs and markets a family of cutting machines that leverage computer-aided design to precisely cut a wide range of materials, including paper, vinyl, fabric and leather. Complementing its hardware offerings, Cricut provides proprietary software and mobile applications that enable users to create custom artwork, import graphics and access a vast library of pre-designed projects and fonts through a subscription service.

Founded as a division of Provo Craft & Novelty in 2005, Cricut emerged as an independent public company in March 2021.