On Monday, Nissan Motor Co. posted a jump of 6.9% in sales in the U.S. for December, capping a year that set new records for sales by the automaker in the country.
Carmakers expect to end a strong year with robust sales during December, which is traditionally a strong month for sales in the auto industry.
Incentives and holiday deals, along with dropping prices of gasoline and improvement in the job market in the U.S., are amongst the biggest factors driving U.S. consumers to area showrooms.
What is on the minds of many is whether the auto industry can sustain growth it enjoyed in 2014, this year.
Kelley Blue Book a service providing auto information said it was expecting automakers to have 16.9 million vehicles sold in the United States in 2015, the highest number of sales in the U.S. in the past decade, indicating additional growth, even though it will come at a slower rate.
December also set a record for the highest transaction prices on average for light vehicles. That figure was 3% higher year to year ending at $34,350. The average transaction price was up 1.6% from that of November.
Nissan in December said it had sold 117,320 vehicles, which was an increase from a year earlier when unit sales were 109,755.
A great deal of December’s increase was because of a surge in sales of car, which was up over 12%. The Altima, Leaf and Sentra posted impressive gains in that category.
For the entire year, Nissan said it set a new record with close to 1.4 million sales in the U.S. that was 11% over the tally last year.
Kelley Blue Book has projected that overall total industry sales for the U.S. at an annualized rate that is seasonally adjusted will reach 16.7 million vehicles. Another industry watchdog said that sales would reach 16.7 million.
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