Comparing Insignia Systems (ISIG) & Its Peers

Insignia Systems (NASDAQ: ISIG) is one of 29 publicly-traded companies in the “Advertising” industry, but how does it weigh in compared to its competitors? We will compare Insignia Systems to similar businesses based on the strength of its analyst recommendations, institutional ownership, valuation, dividends, earnings, profitability and risk.

Volatility and Risk

Insignia Systems has a beta of 1.19, suggesting that its share price is 19% more volatile than the S&P 500. Comparatively, Insignia Systems’ competitors have a beta of 1.27, suggesting that their average share price is 27% more volatile than the S&P 500.

Institutional and Insider Ownership

42.2% of Insignia Systems shares are held by institutional investors. Comparatively, 43.6% of shares of all “Advertising” companies are held by institutional investors. 4.4% of Insignia Systems shares are held by company insiders. Comparatively, 18.5% of shares of all “Advertising” companies are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Analyst Recommendations

This is a summary of current ratings and target prices for Insignia Systems and its competitors, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Insignia Systems 0 0 0 0 N/A
Insignia Systems Competitors 133 580 637 11 2.39

As a group, “Advertising” companies have a potential upside of 58.65%. Given Insignia Systems’ competitors higher probable upside, analysts plainly believe Insignia Systems has less favorable growth aspects than its competitors.

Earnings & Valuation

This table compares Insignia Systems and its competitors top-line revenue, earnings per share and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Insignia Systems $17.67 million -$4.61 million -10.16
Insignia Systems Competitors $1.15 billion $263.69 million -6.68

Insignia Systems’ competitors have higher revenue and earnings than Insignia Systems. Insignia Systems is trading at a lower price-to-earnings ratio than its competitors, indicating that it is currently more affordable than other companies in its industry.


This table compares Insignia Systems and its competitors’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Insignia Systems -16.63% -56.13% -25.74%
Insignia Systems Competitors -18.86% 14.37% -5.43%


Insignia Systems competitors beat Insignia Systems on 9 of the 10 factors compared.

About Insignia Systems

Insignia Systems, Inc. engages in the provision of in-store and digital advertising solutions. It serves the consumer-packaged goods (CPG) manufacturers, retailers, shopper marketing agencies, and brokerages markets. The company was founded in 1990 and is headquartered in Minneapolis, MN.

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