Comparing iMedia Brands (NASDAQ:IMBI) & Stitch Fix (NASDAQ:SFIX)

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iMedia Brands (NASDAQ:IMBI) and Stitch Fix (NASDAQ:SFIX) are both consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, profitability, earnings, valuation, risk and dividends.

Profitability

This table compares iMedia Brands and Stitch Fix’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
iMedia Brands -9.11% -78.15% -19.81%
Stitch Fix 3.27% 13.77% 8.70%

Institutional and Insider Ownership

14.3% of iMedia Brands shares are owned by institutional investors. Comparatively, 39.4% of Stitch Fix shares are owned by institutional investors. 17.2% of iMedia Brands shares are owned by insiders. Comparatively, 57.0% of Stitch Fix shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Risk & Volatility

iMedia Brands has a beta of 1.81, indicating that its share price is 81% more volatile than the S&P 500. Comparatively, Stitch Fix has a beta of 3.34, indicating that its share price is 234% more volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of recent ratings and target prices for iMedia Brands and Stitch Fix, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
iMedia Brands 0 0 0 0 N/A
Stitch Fix 0 6 5 0 2.45

Stitch Fix has a consensus target price of $36.00, indicating a potential upside of 74.17%. Given Stitch Fix’s higher probable upside, analysts plainly believe Stitch Fix is more favorable than iMedia Brands.

Earnings & Valuation

This table compares iMedia Brands and Stitch Fix’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
iMedia Brands $596.64 million 0.08 -$22.16 million N/A N/A
Stitch Fix $1.23 billion 1.70 $44.90 million $0.39 53.00

Stitch Fix has higher revenue and earnings than iMedia Brands.

Summary

Stitch Fix beats iMedia Brands on 11 of the 11 factors compared between the two stocks.

About iMedia Brands

iMedia Brands, Inc. operates as a multiplatform interactive digital commerce company in the United States. The company markets, sells, and distributes products to consumers through television, online, mobile, and social media in various merchandise categories, such as jewelry and watches, which include silver, gold, and gemstones to simulated diamonds; home and consumer electronics comprising home d├ęcor, bed and bath textiles, cookware, kitchen electrics, tabletop accessories, and home furnishings; beauty products, such as skincare, cosmetics, hair care, and bath and body products; and fashion and accessories, including apparel, outerwear, intimates, handbags, accessories, and footwear. It has access to approximately 87 million homes primarily on cable and satellite systems, as well as offers its products through online at evine.com. The company was formerly known as EVINE Live Inc. and changed its name to iMedia Brands, Inc. in July 2019. iMedia Brands, Inc. was founded in 1990 and is headquartered in Eden Prairie, Minnesota.

About Stitch Fix

Stitch Fix, Inc. sells a range of apparel, shoes, and accessories through its Website and mobile app in the United States. It offers denim, dresses, blouses, skirts, shoes, jewelry, and handbags for men, women, and kids under the Stitch Fix brand. The company was formerly known as rack habit inc. and changed its name to Stitch Fix, Inc. in October 2011. Stitch Fix, Inc. was founded in 2011 and is headquartered in San Francisco, California.

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