Reviewing Her Imports (OTCMKTS:HHER) & Fiserv (OTCMKTS:FISV)

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Her Imports (OTCMKTS:HHER) and Fiserv (NASDAQ:FISV) are both consumer staples companies, but which is the better stock? We will contrast the two businesses based on the strength of their institutional ownership, valuation, analyst recommendations, profitability, risk, dividends and earnings.

Profitability

This table compares Her Imports and Fiserv’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Her Imports -61.67% -80.09% -71.40%
Fiserv 16.08% 53.08% 9.85%

Volatility and Risk

Her Imports has a beta of -9.29, indicating that its share price is 1,029% less volatile than the S&P 500. Comparatively, Fiserv has a beta of 0.8, indicating that its share price is 20% less volatile than the S&P 500.

Insider & Institutional Ownership

87.4% of Fiserv shares are held by institutional investors. 1.0% of Her Imports shares are held by insiders. Comparatively, 1.4% of Fiserv shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Valuation and Earnings

This table compares Her Imports and Fiserv’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Her Imports $12.14 million 0.12 -$7.48 million N/A N/A
Fiserv $5.82 billion 7.30 $1.19 billion $3.10 34.89

Fiserv has higher revenue and earnings than Her Imports.

Analyst Recommendations

This is a summary of current ratings and recommmendations for Her Imports and Fiserv, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Her Imports 0 0 0 0 N/A
Fiserv 0 5 19 0 2.79

Fiserv has a consensus target price of $97.88, indicating a potential downside of 9.51%. Given Fiserv’s higher possible upside, analysts plainly believe Fiserv is more favorable than Her Imports.

Summary

Fiserv beats Her Imports on 11 of the 11 factors compared between the two stocks.

Her Imports Company Profile

Her Imports operates as a retailer of human hair extensions and related haircare and beauty products in the United States. It sells human hair products, including clip-ins and wigs under the Her Imports brand; haircare products, such as various shampoos and conditioners, and adhesives under the OSIworks brand; and beauty products and related accessories comprising silk bonnets, as well as styling tools under the Her Imports brand and makeup products under the Skin & Yang brand. The company also sells its products to consultation studios, as well as through its Website, herimports.com. As of December 31, 2017, it operated 24 retail locations. The company was formerly known as EZJR, Inc. and changed its name to Her Imports in January 2017. Her Imports was founded in 2011 and is headquartered in Las Vegas, Nevada.

Fiserv Company Profile

Fiserv, Inc., together with its subsidiaries, provides financial services technology worldwide. The company's Payments and Industry Products segment provides electronic bill payment and presentment services; Internet and mobile banking software and services; account-to-account transfers; person-to-person payment services; debit and credit card processing and services; payments infrastructure services; and other electronic payments software and services. This segment also offers card and print personalization services; investment account processing services for separately managed accounts; and fraud and risk management products and services. Its Financial Institution Services segment provides account processing, item processing and source capture, loan origination and servicing products, cash management and consulting services, and other products and services that support various types of financial transactions. This segment also provides ACH and treasury management, case management and resolution, and source capture optimization services to the financial services industry. The company also provides bank payment and liquidity management solutions, as well as Internet based mortgage software and mortgage lending technology solutions. It serves banks, credit unions, investment management firms, leasing and finance companies, billers, retailers, and merchants. The company was founded in 1984 and is headquartered in Brookfield, Wisconsin.

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