Reviewing Hersha Hospitality Trust (NYSE:HT) and Safestore (NYSE:SFSHF)

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Hersha Hospitality Trust (NYSE:HT) and Safestore (OTCMKTS:SFSHF) are both small-cap finance companies, but which is the better business? We will contrast the two companies based on the strength of their risk, analyst recommendations, earnings, institutional ownership, valuation, dividends and profitability.

Volatility and Risk

Hersha Hospitality Trust has a beta of 1.3, suggesting that its share price is 30% more volatile than the S&P 500. Comparatively, Safestore has a beta of 0.2, suggesting that its share price is 80% less volatile than the S&P 500.

Institutional & Insider Ownership

94.8% of Hersha Hospitality Trust shares are owned by institutional investors. 11.8% of Hersha Hospitality Trust shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Earnings & Valuation

This table compares Hersha Hospitality Trust and Safestore’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Hersha Hospitality Trust $495.06 million 1.17 $9.99 million $2.20 6.70
Safestore $161.58 million 10.88 N/A N/A N/A

Hersha Hospitality Trust has higher revenue and earnings than Safestore.

Analyst Recommendations

This is a breakdown of recent ratings and price targets for Hersha Hospitality Trust and Safestore, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hersha Hospitality Trust 2 5 1 0 1.88
Safestore 0 0 0 0 N/A

Hersha Hospitality Trust presently has a consensus price target of $17.95, suggesting a potential upside of 21.69%. Given Hersha Hospitality Trust’s higher probable upside, equities research analysts plainly believe Hersha Hospitality Trust is more favorable than Safestore.

Profitability

This table compares Hersha Hospitality Trust and Safestore’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Hersha Hospitality Trust 0.78% 0.44% 0.19%
Safestore N/A N/A N/A

Dividends

Hersha Hospitality Trust pays an annual dividend of $1.12 per share and has a dividend yield of 7.6%. Safestore does not pay a dividend. Hersha Hospitality Trust pays out 50.9% of its earnings in the form of a dividend.

Summary

Hersha Hospitality Trust beats Safestore on 10 of the 12 factors compared between the two stocks.

About Hersha Hospitality Trust

Hersha Hospitality Trust (HT) is a self-advised real estate investment trust in the hospitality sector, which owns and operates high quality upscale, luxury and lifestyle hotels in urban gateway markets and coastal destinations. The Company's 48 hotels totaling 7,644 rooms are located in New York, Washington, DC, Boston, Philadelphia, South Florida and select markets on the West Coast. The Company's common shares are traded on The New York Stock Exchange under the ticker ?HT?.

About Safestore

UK's largest self storage group with 146 stores Safestore has 119 self storage centres in the UK including two business centres and a further 27 stores in the Paris region. Safestore was founded in the UK in 1998. It acquired the French business ?Une Pi├Ęce en Plus? in 2004 which was founded in 1998 by the current Safestore Group CEO Frederic Vecchioli.

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