Contrasting Zagg (NASDAQ:ZAGG) and RealReal (NASDAQ:REAL)

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Zagg (NASDAQ:ZAGG) and RealReal (NASDAQ:REAL) are both small-cap computer and technology companies, but which is the superior stock? We will compare the two companies based on the strength of their valuation, dividends, profitability, earnings, risk, analyst recommendations and institutional ownership.

Analyst Ratings

This is a breakdown of recent ratings and recommmendations for Zagg and RealReal, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zagg 0 1 0 0 2.00
RealReal 0 2 6 0 2.75

Zagg currently has a consensus price target of $15.00, suggesting a potential upside of 148.76%. RealReal has a consensus price target of $27.29, suggesting a potential upside of 14.45%. Given Zagg’s higher probable upside, equities analysts plainly believe Zagg is more favorable than RealReal.

Earnings & Valuation

This table compares Zagg and RealReal’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Zagg $538.23 million 0.33 $39.19 million $1.44 4.19
RealReal N/A N/A N/A N/A N/A

Zagg has higher revenue and earnings than RealReal.

Institutional and Insider Ownership

76.5% of Zagg shares are owned by institutional investors. Comparatively, 8.3% of RealReal shares are owned by institutional investors. 5.2% of Zagg shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Profitability

This table compares Zagg and RealReal’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Zagg 3.51% 13.95% 6.35%
RealReal N/A N/A N/A

Summary

Zagg beats RealReal on 7 of the 9 factors compared between the two stocks.

About Zagg

ZAGG Inc, together with its subsidiaries, designs, manufactures, and distributes mobile tech accessories for smartphones and tablets in the United States, Europe, and internationally. The company offers screen protection products; protective cases to protect device-specific mobile devices and tablets; power management products for tablets, smartphones, smartwatches, cameras, and other electronic mobile devices; power stations, wireless chargers, car and wall chargers, portable power products, and power wallets; earbuds, headphones, and speakers; and device specific keyboards and device agnostic keyboards under the ZAGG, InvisibleShield, mophie, IFROGZ, BRAVEN, Gear4, and HALO brands. It sells its products through indirect channels, including big box retailers, wireless retailers, domestic and international distributors, independent Apple retailers, university bookstores, and small independently owned consumer electronics stores, as well as directly to retailers or through distributors; and directly to consumers on its Websites at www.ZAGG.com, www.mophie.com, www.Gear4.com, and www.HALO.com. The company also sells its products to franchisees that operate cellphone repair locations, kiosks, and ZAGG branded stores in shopping malls and retail centers. ZAGG Inc is headquartered in Midvale, Utah.

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