Contrasting Nexstar Media Group (NASDAQ:NXST) & FOX (NASDAQ:FOX)

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Nexstar Media Group (NASDAQ:NXST) and FOX (NASDAQ:FOX) are both consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their profitability, institutional ownership, earnings, valuation, dividends, analyst recommendations and risk.

Profitability

This table compares Nexstar Media Group and FOX’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Nexstar Media Group 14.26% 23.08% 5.82%
FOX N/A N/A N/A

Institutional & Insider Ownership

22.1% of FOX shares are held by institutional investors. 6.4% of Nexstar Media Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Analyst Recommendations

This is a breakdown of recent recommendations and price targets for Nexstar Media Group and FOX, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Nexstar Media Group 0 1 9 0 2.90
FOX 1 0 0 0 1.00

Nexstar Media Group currently has a consensus price target of $114.71, suggesting a potential upside of 14.20%. FOX has a consensus price target of $41.00, suggesting a potential upside of 14.53%. Given FOX’s higher possible upside, analysts plainly believe FOX is more favorable than Nexstar Media Group.

Dividends

Nexstar Media Group pays an annual dividend of $1.80 per share and has a dividend yield of 1.8%. FOX pays an annual dividend of $0.46 per share and has a dividend yield of 1.3%. Nexstar Media Group pays out 21.1% of its earnings in the form of a dividend. Nexstar Media Group has increased its dividend for 5 consecutive years. Nexstar Media Group is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Earnings & Valuation

This table compares Nexstar Media Group and FOX’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Nexstar Media Group $2.77 billion 1.67 $389.48 million $8.54 11.76
FOX N/A N/A N/A N/A N/A

Nexstar Media Group has higher revenue and earnings than FOX.

Summary

Nexstar Media Group beats FOX on 9 of the 12 factors compared between the two stocks.

About Nexstar Media Group

Nexstar Media Group, Inc. operates as a television broadcasting and digital media company in the United States. The company focuses on the acquisition, development, and operation of television stations and interactive community Websites in small and medium-sized markets. It offers free over-the-air programming to television viewing audiences. As of December 31, 2018, the company also provides sales, programming, and other services through various local service agreements to 38 power television stations owned and/or operated by independent third parties; owned, operated, programmed, or provided sales and other services to 174 television stations in 100 markets in the states of Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Florida, Georgia, Hawaii, Illinois, Indiana, Iowa, Kansas, Louisiana, Maryland, Massachusetts, Michigan, Mississippi, Missouri, Montana, Nevada, New Mexico, New York, North Carolina, North Dakota, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, West Virginia, and Wisconsin; and reaches 42.7 million television households. It affiliates of ABC, NBC, FOX, CBS, The CW, MNTV and other broadcast television networks. The company was formerly known as Nexstar Broadcasting Group, Inc. and changed its name to Nexstar Media Group, Inc. in January 2017. Nexstar Media Group, Inc. was founded in 1996 and is headquartered in Irving, Texas.

About FOX

Fox Corporation operates as a news, sports, and entertainment company in the United States. The company operates through Cable Network Programming; Television; and Other, Corporate and Eliminations segments. The Cable Network Programming segment produces and licenses news, business news, and sports content for distribution primarily through cable television systems, direct broadcast satellite operators, telecommunications companies, and online video distributors. It operates FOX News, a national cable news channel; FOX Business, a business news national cable channel; FS1 and FS2 multi-sport national networks; and Big Ten Network. The Television segment acquires, produces, markets, and distributes broadcast network programming. It operates The FOX Network, a national television broadcast network that broadcasts sports programming and entertainment. This segment owns and operates 28 broadcast television stations. The Other, Corporate and Eliminations segment owns the FOX Studios lot that provides production services, including 15 sound stages, 4 scoring and mixing stages, 2 broadcast studios, theaters, editing bays, and other production facilities in Los Angeles, California. The company was founded in 2018 and is based in New York, New York. Fox Corporation operates independently of Twenty-First Century Fox, Inc. as of March 19, 2019.

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