Four Roses Distillery on Tuesday celebrated the completion of a $55 million expansion that will double production capacity at its plant in Lawrenceburg, Kentucky.
The new was a powerhouse but disappeared from shelves. It’s just been since 2002 that the 131-year-old manufacturer’s straight bourbons returned to American pubs and liquor stores, following Japanese-based Kirin Brewery Co. purchased Four Roses. A previous owner had turned Four Roses into a blended whiskey for U.S. consumption, while sending the straight bourbons to overseas markets.
Considering that the initial reintroduction, which arrived in the early years of bourbon’s American recovery, Four Roses has spread to all 50 states along with dozens of overseas markets.
“It enables us to not hold back our sales team and really encourage the product as much as we need,” Four Roses Chief Operating Officer Ryan Ashley said in a telephone interview. “Since now, we have been holding back. We realize that we might be selling a lot more.”
The majority of the enlarged volume will be made to the U.S.,” Ashley explained.
“That’s really where the big dash is,” he explained.
Its biggest export markets are located in Japan and Europe.
Four Roses will add slightly or a half-dozen distillery workers as production increases and has boosted administrative and sales support staff, Ashley explained.
Comprises $34 million of developments in the distillery — equipment that includes doubler and a column still and just two buildings and fermenters. The buildings have been modeled following the unique Spanish mission-style appearance of the distillery. Yet another $21 million of developments were produced in bottling facility and its own warehouse in Cox’s Creek.
The Four Roses project is part of a general $2.3 billion building boom under way among associates of the Kentucky Distillers’ Association, stated KDA President Eric Gregory. The projects include new and expanded manufacturing facilities, more warehousing and bottling lines and expanded and new tourism facilities. Four Roses has been a popular stop in the Kentucky Bourbon Trail.
Gregory called Four Roses’ U.S. comeback”one of the excellent success stories” of the bourbon sector’s resurgence.
“It’s incredible what they’ve done to resurrect that new,” he said. “It was not long ago that you couldn’t locate Four Roses on the shelves in Kentucky.”
Tuesday four Roses officially launched its Small Batch Select product as part of its growth party. It is the permanent accession to the distillery’s bourbon lineup in 12 decades.
The item will shortly be available in five concentrate markets — Kentucky, California, New York, Texas and Georgia — and will disperse by 2020, Ashley said.