Zacks Investment Research Upgrades Baozun (BZUN) to Buy

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Zacks Investment Research upgraded shares of Baozun (NASDAQ:BZUN) from a hold rating to a buy rating in a report published on Monday. The brokerage currently has $39.00 price objective on the technology company’s stock.

According to Zacks, “Baozun Inc. offers digital and e-commerce service primarily in China. The Company’s services include website design, development and hosting, information technology infrastructure, customer service, warehousing and logistics services as well as digital marketing. Baozun Inc. is based in SHANGHAI, China. “

BZUN has been the subject of several other reports. ValuEngine downgraded Baozun from a buy rating to a hold rating in a research note on Monday, November 12th. BidaskClub downgraded Baozun from a hold rating to a sell rating in a research note on Thursday, November 15th. Two equities research analysts have rated the stock with a hold rating and two have given a buy rating to the stock. The stock presently has a consensus rating of Buy and a consensus price target of $43.71.

BZUN stock opened at $35.95 on Monday. Baozun has a fifty-two week low of $27.81 and a fifty-two week high of $67.41. The company has a debt-to-equity ratio of 0.03, a quick ratio of 1.53 and a current ratio of 1.90. The company has a market cap of $1.99 billion, a P/E ratio of 54.47 and a beta of 3.17.

Baozun (NASDAQ:BZUN) last issued its quarterly earnings data on Wednesday, March 6th. The technology company reported $0.46 EPS for the quarter, missing the consensus estimate of $0.54 by ($0.08). The company had revenue of $2.20 billion during the quarter, compared to analysts’ expectations of $2.21 billion. Baozun had a return on equity of 13.32% and a net margin of 4.93%. The business’s revenue for the quarter was up 40.7% compared to the same quarter last year. During the same period last year, the company earned $2.72 earnings per share. On average, equities research analysts forecast that Baozun will post 1.22 earnings per share for the current year.

Institutional investors have recently modified their holdings of the company. American Century Companies Inc. grew its holdings in Baozun by 61.1% during the fourth quarter. American Century Companies Inc. now owns 824,607 shares of the technology company’s stock valued at $24,087,000 after purchasing an additional 312,708 shares during the period. Geode Capital Management LLC grew its holdings in Baozun by 1.8% during the fourth quarter. Geode Capital Management LLC now owns 99,776 shares of the technology company’s stock valued at $2,899,000 after purchasing an additional 1,722 shares during the period. Norges Bank bought a new position in Baozun during the fourth quarter valued at $5,425,000. Financial Advocates Investment Management grew its holdings in Baozun by 23.6% during the fourth quarter. Financial Advocates Investment Management now owns 2,225 shares of the technology company’s stock valued at $159,000 after purchasing an additional 425 shares during the period. Finally, Dimensional Fund Advisors LP grew its holdings in Baozun by 24.8% during the fourth quarter. Dimensional Fund Advisors LP now owns 235,257 shares of the technology company’s stock valued at $6,880,000 after purchasing an additional 46,740 shares during the period. 55.35% of the stock is owned by hedge funds and other institutional investors.

About Baozun

Baozun Inc provides e-commerce solutions for brand partners in the People's Republic of China. It offers end-to-end e-commerce solutions, including IT infrastructure setup and integration, online store design and setup, store operations, visual merchandizing and marketing campaigns, customer services, warehousing, and order fulfillment.

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