Sonos (NASDAQ:SONO) and Koss (NASDAQ:KOSS) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their risk, valuation, profitability, analyst recommendations, dividends, earnings and institutional ownership.
This table compares Sonos and Koss’ net margins, return on equity and return on assets.
|Net Margins||Return on Equity||Return on Assets|
This table compares Sonos and Koss’ gross revenue, earnings per share (EPS) and valuation.
|Gross Revenue||Price/Sales Ratio||Net Income||Earnings Per Share||Price/Earnings Ratio|
|Sonos||$1.14 billion||0.98||-$15.60 million||($0.24)||-46.00|
|Koss||$23.51 million||0.64||-$3.38 million||N/A||N/A|
Koss has lower revenue, but higher earnings than Sonos.
This is a summary of current ratings and price targets for Sonos and Koss, as reported by MarketBeat.
|Sell Ratings||Hold Ratings||Buy Ratings||Strong Buy Ratings||Rating Score|
Sonos presently has a consensus price target of $22.83, indicating a potential upside of 106.82%. Given Sonos’ higher probable upside, research analysts clearly believe Sonos is more favorable than Koss.
Insider and Institutional Ownership
33.9% of Sonos shares are owned by institutional investors. Comparatively, 11.1% of Koss shares are owned by institutional investors. 71.3% of Koss shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
Sonos beats Koss on 8 of the 10 factors compared between the two stocks.
Sonos Company Profile
Sonos, Inc., together with its subsidiaries, designs, develops, manufactures, and sells multi-room audio products in the United States and internationally. It provides wireless speakers, home theater speakers, and components. The company offers its products through third-party retail stores, including custom installers of home audio systems; and e-commerce retailers, as well as through its sonos.com Website. The company was formerly known as Rincon Audio, Inc. and changed its name to Sonos, Inc. in May 2004. Sonos, Inc. was founded in 2002 and is headquartered in Santa Barbara, California.
Koss Company Profile
Koss Corporation, together with its subsidiaries, designs, manufactures, and sells stereo headphones and related accessories in the United States, People's Republic of China, Czech Republic, Sweden, Malaysia, Canada, Russia, and internationally. It offers high-fidelity headphones, wireless Bluetooth headphones, wireless Bluetooth speakers, computer headsets, telecommunications headsets, and active noise canceling headphones. The company sells its products through national retailers, distributors, audio specialty stores, Internet, direct mail catalogs, regional department store chains, discount department stores, grocery stores, electronics retailers, military exchanges, and prisons under the Koss name, as well as private label. It also sells its products to distributors for resale to school systems, as well as directly to other manufacturers. Koss Corporation was founded in 1953 and is based in Milwaukee, Wisconsin.
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