Financial Comparison: Brightcove (BCOV) and Yext (YEXT)

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Brightcove (NASDAQ:BCOV) and Yext (NYSE:YEXT) are both small-cap computer and technology companies, but which is the superior investment? We will compare the two businesses based on the strength of their valuation, risk, analyst recommendations, dividends, earnings, profitability and institutional ownership.

Earnings and Valuation

This table compares Brightcove and Yext’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Brightcove $155.91 million 1.71 -$19.51 million ($0.48) -15.50
Yext $170.20 million 10.93 -$66.56 million ($0.85) -22.20

Brightcove has higher earnings, but lower revenue than Yext. Yext is trading at a lower price-to-earnings ratio than Brightcove, indicating that it is currently the more affordable of the two stocks.

Risk and Volatility

Brightcove has a beta of 1.14, meaning that its share price is 14% more volatile than the S&P 500. Comparatively, Yext has a beta of 1.67, meaning that its share price is 67% more volatile than the S&P 500.

Profitability

This table compares Brightcove and Yext’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Brightcove -7.79% -12.75% -6.75%
Yext -36.92% -91.20% -38.50%

Analyst Ratings

This is a summary of current ratings and target prices for Brightcove and Yext, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brightcove 0 0 3 0 3.00
Yext 0 2 3 0 2.60

Brightcove currently has a consensus price target of $13.33, indicating a potential upside of 79.21%. Yext has a consensus price target of $24.00, indicating a potential upside of 27.19%. Given Brightcove’s stronger consensus rating and higher probable upside, analysts plainly believe Brightcove is more favorable than Yext.

Insider & Institutional Ownership

75.3% of Brightcove shares are held by institutional investors. Comparatively, 44.5% of Yext shares are held by institutional investors. 4.9% of Brightcove shares are held by insiders. Comparatively, 20.8% of Yext shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Summary

Brightcove beats Yext on 9 of the 13 factors compared between the two stocks.

About Brightcove

Brightcove Inc. provides cloud-based services for video. The company offers Video Cloud, an online video platform that enables its customers to publish and distribute video to Internet-connected devices. Its Video Cloud platform offers various features and functionalities, such as uploading and encoding, content management, video player technology, multi-platform video experiences, live video streaming, distribution and syndication, social media, advertising and monetization, and analytics, as well as APIs, SDKs, and developer resources. The company also provides Zencoder, a cloud-based video encoding service with various features and functionalities, including file support, quality and control, speed and reliability, platform and security, and account and integration; SSAI, a cloud-based ad insertion and video stitching service; and Player, a cloud-based service for creating and managing video player experiences. In addition, it offers Video Marketing Suite, a suite of video technologies designed to address the needs of marketers to drive awareness, engagement, and conversion; OTT Flow, a service for media companies and content owners; and Enterprise video suite, an enterprise-class platform for internal communications, employee training, live streaming, marketing, and e-commerce videos. Further, the company provides account management, professional services, support, and online and onsite training services. Brightcove Inc. offers its products to media companies, broadcasters, publishers, brands, and corporations; and governments, educational institutions, and non-profit organizations through direct sales, referral partners, channel partners, and resellers in North America, Europe, Japan, the Asia Pacific, and internationally, as well as sells its products online. The company was formerly known as Video Marketplace, Inc. and changed its name to Brightcove Inc. in March 2005. Brightcove Inc. was founded in 2004 and is headquartered in Boston, Massachusetts.

About Yext

Yext, Inc. provides a knowledge engine platform that lets businesses manage their digital knowledge in the cloud in North America and Europe. The company offers Yext Knowledge Engine, a cloud-based global platform that enables businesses to control and manage their digital knowledge and make it available through its PowerListings Network of approximately 150 third-party maps, apps, search engines, intelligent GPS systems, digital assistants, vertical directories, and social networks. Yext, Inc. serves healthcare, retail, and financial services industries. The company was founded in 2006 and is based in New York, New York.

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