Head to Head Analysis: Caleres (CAL) vs. Rocky Brands (RCKY)

Caleres (NYSE: CAL) and Rocky Brands (NASDAQ:RCKY) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their earnings, valuation, analyst recommendations, risk, dividends, profitability and institutional ownership.

Insider & Institutional Ownership

89.7% of Caleres shares are owned by institutional investors. Comparatively, 58.8% of Rocky Brands shares are owned by institutional investors. 6.2% of Caleres shares are owned by company insiders. Comparatively, 8.5% of Rocky Brands shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Analyst Recommendations

This is a summary of current recommendations for Caleres and Rocky Brands, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Caleres 0 2 3 0 2.60
Rocky Brands 0 2 0 0 2.00

Caleres currently has a consensus price target of $35.75, indicating a potential upside of 6.81%. Rocky Brands has a consensus price target of $16.00, indicating a potential downside of 26.44%. Given Caleres’ stronger consensus rating and higher possible upside, equities analysts plainly believe Caleres is more favorable than Rocky Brands.

Risk & Volatility

Caleres has a beta of 0.94, suggesting that its stock price is 6% less volatile than the S&P 500. Comparatively, Rocky Brands has a beta of 0.33, suggesting that its stock price is 67% less volatile than the S&P 500.

Profitability

This table compares Caleres and Rocky Brands’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Caleres 3.13% 14.01% 6.30%
Rocky Brands 3.79% 6.24% 4.81%

Dividends

Caleres pays an annual dividend of $0.28 per share and has a dividend yield of 0.8%. Rocky Brands pays an annual dividend of $0.44 per share and has a dividend yield of 2.0%. Caleres pays out 13.0% of its earnings in the form of a dividend. Rocky Brands pays out 37.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Valuation & Earnings

This table compares Caleres and Rocky Brands’ top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Caleres $2.79 billion 0.52 $87.20 million $2.16 15.50
Rocky Brands $253.20 million 0.64 $9.58 million $1.16 18.75

Caleres has higher revenue and earnings than Rocky Brands. Caleres is trading at a lower price-to-earnings ratio than Rocky Brands, indicating that it is currently the more affordable of the two stocks.

Summary

Caleres beats Rocky Brands on 11 of the 16 factors compared between the two stocks.

Caleres Company Profile

Caleres, Inc., a footwear company, retails and wholesales footwear. The company operates through Famous Footwear and Brand Portfolio segments. It offers licensed, branded, and private-label casual, dress, and athletic footwear products to women, men, and children. The company operates retail shoe stores primarily under the Famous Footwear and Naturalizer names, which offer brand-name athletic, casual, and dress shoes, including company-owned and licensed brands, such as LifeStride, Dr. Scholl's Shoes, Naturalizer, Fergalicious, Carlos by Carlos Santana, Circus by Sam Edelman, Sam Edelman, Franco Sarto, Vince, Via Spiga, Fergie, Rykä, Allen Edmonds, Diane von Furstenberg, and George Brown Bilt brands. It also sells its products through e-commerce Websites that include Famous.com, Naturalizer.com, Naturalizer.ca, AllenEdmonds.com, SamEdelman.com, DrSchollsShoes.com, Ryka.com, LifeStride.com, ViaSpiga.com, FrancoSarto.com, CarlosShoes.com, FergieShoes.com, and GeorgeBrownBilt.com. In addition, the company designs, sources, and markets footwear to retail stores, such as national chains, online retailers, department stores, mass merchandisers, independent retailers, and catalogs. Further, it retails and wholesales men's apparel, leather goods, and accessories. Caleres, Inc. operates 1,289 retail shoe stores in the United States, Canada, Guam, and Italy primarily under the Famous Footwear, Naturalizer, and Allen Edmonds names. The company was formerly known as Brown Shoe Company, Inc. and changed its name to Caleres, Inc. in May 2015. Caleres, Inc. was founded in 1878 and is headquartered in St. Louis, Missouri.

Rocky Brands Company Profile

Rocky Brands, Inc. is a designer, manufacturer and marketer of footwear and apparel marketed under a portfolio of brand names, including Rocky, Georgia Boot, Durango, Lehigh and the licensed brand Michelin. The Company operates its business through three segments: wholesale, retail and military. In its wholesale segment, the Company distributes its products through a range of distribution channels representing over 10,000 retail store locations in the United States and Canada, as well as in other international markets. Its wholesale channels vary by product line and include sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, catalogs, mass merchants and uniform stores. In its retail segment, the Company sells its products directly to consumers through its consumer and business direct Websites and its Rocky outlet store. In its military segment, the Company sells footwear under the Rocky label to the United States military.

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