Contrasting Rubicon Project (RUBI) and Its Peers

Rubicon Project (NYSE: RUBI) is one of 44 publicly-traded companies in the “Computer programming, data processing, & other computer related” industry, but how does it contrast to its competitors? We will compare Rubicon Project to related companies based on the strength of its dividends, analyst recommendations, valuation, risk, profitability, earnings and institutional ownership.

Volatility & Risk

Rubicon Project has a beta of 1.16, meaning that its share price is 16% more volatile than the S&P 500. Comparatively, Rubicon Project’s competitors have a beta of 1.41, meaning that their average share price is 41% more volatile than the S&P 500.

Institutional and Insider Ownership

59.6% of Rubicon Project shares are held by institutional investors. Comparatively, 49.2% of shares of all “Computer programming, data processing, & other computer related” companies are held by institutional investors. 13.8% of Rubicon Project shares are held by company insiders. Comparatively, 14.7% of shares of all “Computer programming, data processing, & other computer related” companies are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Profitability

This table compares Rubicon Project and its competitors’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Rubicon Project -99.51% -23.33% -13.00%
Rubicon Project Competitors -16.11% -45.92% -1.15%

Earnings and Valuation

This table compares Rubicon Project and its competitors gross revenue, earnings per share and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Rubicon Project $155.54 million -$154.78 million -2.06
Rubicon Project Competitors $6.96 billion $964.57 million 40.06

Rubicon Project’s competitors have higher revenue and earnings than Rubicon Project. Rubicon Project is trading at a lower price-to-earnings ratio than its competitors, indicating that it is currently more affordable than other companies in its industry.

Analyst Recommendations

This is a breakdown of current ratings and target prices for Rubicon Project and its competitors, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Rubicon Project 0 5 2 0 2.29
Rubicon Project Competitors 509 1908 4632 230 2.63

Rubicon Project presently has a consensus target price of $4.81, suggesting a potential upside of 110.15%. As a group, “Computer programming, data processing, & other computer related” companies have a potential upside of 5.19%. Given Rubicon Project’s higher probable upside, equities research analysts plainly believe Rubicon Project is more favorable than its competitors.

Summary

Rubicon Project competitors beat Rubicon Project on 10 of the 13 factors compared.

About Rubicon Project

The Rubicon Project, Inc. provides technology solutions to automate the purchase and sale of digital advertising inventory for buyers and sellers in the United States and internationally. It offers applications and services for digital advertising inventory sellers, including Websites, mobile applications, and other digital media properties, to sell their advertising inventory; applications and services for buyers, such as advertisers, agencies, agency trading desks, and demand side platforms, to buy advertising inventory; and a marketplace over which such transactions are executed. The Rubicon Project, Inc. was founded in 2007 and is headquartered in Los Angeles, California.

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