Somewhat Favorable News Coverage Somewhat Unlikely to Affect Rubicon Project (RUBI) Stock Price

Media headlines about Rubicon Project (NYSE:RUBI) have trended somewhat positive on Monday, according to Accern. The research group rates the sentiment of media coverage by monitoring more than twenty million blog and news sources. Accern ranks coverage of publicly-traded companies on a scale of negative one to positive one, with scores nearest to one being the most favorable. Rubicon Project earned a daily sentiment score of 0.06 on Accern’s scale. Accern also assigned news stories about the software maker an impact score of 45.9487886356139 out of 100, meaning that recent media coverage is somewhat unlikely to have an impact on the stock’s share price in the near future.

These are some of the media headlines that may have impacted Accern Sentiment Analysis’s scoring:

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Shares of Rubicon Project stock traded up $0.05 during trading hours on Monday, hitting $1.95. 46,894 shares of the company were exchanged, compared to its average volume of 705,163. Rubicon Project has a 1 year low of $1.48 and a 1 year high of $6.28. The stock has a market capitalization of $94.60, a PE ratio of -1.72 and a beta of 1.15.

Rubicon Project (NYSE:RUBI) last released its quarterly earnings data on Wednesday, March 14th. The software maker reported ($0.37) earnings per share (EPS) for the quarter. The business had revenue of $31.41 million during the quarter, compared to analysts’ expectations of $29.53 million. Rubicon Project had a negative return on equity of 23.33% and a negative net margin of 99.51%. sell-side analysts expect that Rubicon Project will post -0.97 EPS for the current fiscal year.

Several equities research analysts have recently commented on RUBI shares. Craig Hallum upgraded Rubicon Project from a “hold” rating to a “buy” rating in a research note on Monday, January 22nd. ValuEngine upgraded Rubicon Project from a “strong sell” rating to a “sell” rating in a research note on Friday, February 2nd. Finally, SunTrust Banks upgraded Rubicon Project from a “hold” rating to a “buy” rating in a research note on Thursday, March 15th. Two investment analysts have rated the stock with a sell rating, six have assigned a hold rating and two have given a buy rating to the company’s stock. The stock presently has an average rating of “Hold” and an average price target of $4.95.

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About Rubicon Project

The Rubicon Project, Inc provides technology solutions to automate the purchase and sale of digital advertising inventory for buyers and sellers in the United States and internationally. It offers applications and services for digital advertising inventory sellers, including Websites, mobile applications, and other digital media properties, to sell their advertising inventory; applications and services for buyers, such as advertisers, agencies, agency trading desks, and demand side platforms, to buy advertising inventory; and a marketplace over which such transactions are executed.

Insider Buying and Selling by Quarter for Rubicon Project (NYSE:RUBI)

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