Headlines about Brookdale Senior Living (NYSE:BKD) have been trending somewhat positive on Monday, Accern reports. Accern ranks the sentiment of media coverage by analyzing more than 20 million blog and news sources in real-time. Accern ranks coverage of companies on a scale of negative one to one, with scores nearest to one being the most favorable. Brookdale Senior Living earned a news impact score of 0.14 on Accern’s scale. Accern also assigned press coverage about the company an impact score of 45.8938521939184 out of 100, indicating that recent media coverage is somewhat unlikely to have an impact on the stock’s share price in the near term.
Here are some of the news stories that may have effected Accern’s analysis:

- Wristen, Kathryn 1918-2018 (newspressnow.com)
- Brookdale Senior Living Inc. (BKD) Increased to $6.75 on Apr, 8 (styleonfleek365.com)
- Golden time (salina.com)
- Brookdale Senior Living taps former CEO Bill Sheriff as consultant (mcknightsseniorliving.com)
- Zacks Investment Research Upgrades Brookdale Senior Living (BKD) to “Hold” (americanbankingnews.com)
A number of analysts recently weighed in on BKD shares. Zacks Investment Research upgraded shares of Brookdale Senior Living from a “strong sell” rating to a “hold” rating in a report on Monday, December 18th. Stifel Nicolaus cut shares of Brookdale Senior Living from a “buy” rating to a “hold” rating and reduced their target price for the stock from $14.00 to $9.00 in a report on Thursday, February 22nd. Jefferies Group set a $9.00 target price on shares of Brookdale Senior Living and gave the stock a “buy” rating in a report on Friday, February 23rd. Royal Bank of Canada cut shares of Brookdale Senior Living from an “outperform” rating to a “sector perform” rating and reduced their target price for the stock from $13.00 to $8.00 in a report on Tuesday, February 27th. Finally, Stephens restated a “buy” rating and set a $12.00 target price on shares of Brookdale Senior Living in a report on Tuesday, March 6th. Two analysts have rated the stock with a sell rating, three have issued a hold rating and two have given a buy rating to the stock. The stock presently has a consensus rating of “Hold” and a consensus target price of $10.80.
Brookdale Senior Living (NYSE:BKD) last issued its quarterly earnings results on Thursday, February 22nd. The company reported ($0.26) EPS for the quarter, missing the Thomson Reuters’ consensus estimate of ($0.25) by ($0.01). The firm had revenue of $1.17 billion during the quarter, compared to analysts’ expectations of $1.15 billion. Brookdale Senior Living had a negative net margin of 12.04% and a negative return on equity of 8.40%. The firm’s revenue was down 3.5% compared to the same quarter last year. During the same quarter last year, the company posted ($1.45) EPS. research analysts expect that Brookdale Senior Living will post -0.83 earnings per share for the current year.
In other news, Director James R. Seward purchased 5,000 shares of Brookdale Senior Living stock in a transaction that occurred on Thursday, March 1st. The stock was acquired at an average price of $6.68 per share, for a total transaction of $33,400.00. Following the transaction, the director now owns 102,451 shares in the company, valued at $684,372.68. The purchase was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, insider Lucinda M. Baier purchased 15,000 shares of Brookdale Senior Living stock in a transaction that occurred on Tuesday, February 27th. The stock was purchased at an average price of $6.94 per share, with a total value of $104,100.00. Following the transaction, the insider now owns 382,934 shares in the company, valued at approximately $2,657,561.96. The disclosure for this purchase can be found here. In the last 90 days, insiders purchased 36,950 shares of company stock valued at $256,401. 1.50% of the stock is owned by insiders.
Brookdale Senior Living Company Profile
Brookdale Senior Living Inc owns and operates senior living communities in the United States. It operates through five segments: Retirement Centers, Assisted Living, CCRCs ? Rental, Brookdale Ancillary Services, and Management Services. The Retirement Centers segment owns or leases communities comprising independent living and assisted living units in a single community that are primarily designed for middle to upper income senior citizens.
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