Comparing Roku (ROKU) and Its Rivals

Roku (NASDAQ: ROKU) is one of 32 publicly-traded companies in the “Cable & other pay television services” industry, but how does it weigh in compared to its competitors? We will compare Roku to similar businesses based on the strength of its institutional ownership, dividends, analyst recommendations, valuation, risk, profitability and earnings.

Insider and Institutional Ownership

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10.3% of Roku shares are held by institutional investors. Comparatively, 56.1% of shares of all “Cable & other pay television services” companies are held by institutional investors. 11.6% of shares of all “Cable & other pay television services” companies are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Earnings & Valuation

This table compares Roku and its competitors revenue, earnings per share and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Roku $512.76 million -$63.50 million -14.00
Roku Competitors $12.88 billion $1.94 billion 53.67

Roku’s competitors have higher revenue and earnings than Roku. Roku is trading at a lower price-to-earnings ratio than its competitors, indicating that it is currently more affordable than other companies in its industry.

Profitability

This table compares Roku and its competitors’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Roku N/A N/A N/A
Roku Competitors 1,299.83% 26.80% 3.67%

Analyst Ratings

This is a breakdown of recent recommendations for Roku and its competitors, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Roku 1 4 2 0 2.14
Roku Competitors 290 1471 2269 74 2.52

Roku presently has a consensus target price of $37.60, suggesting a potential upside of 19.90%. As a group, “Cable & other pay television services” companies have a potential upside of 23.91%. Given Roku’s competitors stronger consensus rating and higher possible upside, analysts plainly believe Roku has less favorable growth aspects than its competitors.

Summary

Roku competitors beat Roku on 12 of the 12 factors compared.

About Roku

Roku, Inc. operates a TV streaming platform. The company operates in two segments, Player and Platform. Its platform allows users to search, discover, and access approximately 500,000 movies and TV episodes, as well as live sports, music, news, and others. As of December 31, 2017, the company had 19.3 million active accounts. It also provides advertising products, including videos ads, interactive video ads, audience development promotions, and brand sponsorships; and manufactures, sells, and licenses TVs under the Roku TV name. In addition, the company offers streaming media players and accessories under the Roku brand that allow users to access its TV streaming platform; and sells branded channel buttons on remote controls. It provides its products and services through retailers and distributors, as well as directly to customers through its Website in the United States, Canada, the United Kingdom, France, the Republic of Ireland, and various Latin American countries. The company was founded in 2002 and is headquartered in Los Gatos, California.

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