Baozun (BZUN) Receiving Somewhat Favorable News Coverage, Analysis Shows

News coverage about Baozun (NASDAQ:BZUN) has trended somewhat positive on Monday, according to Accern. The research firm identifies negative and positive news coverage by analyzing more than 20 million blog and news sources in real-time. Accern ranks coverage of publicly-traded companies on a scale of negative one to positive one, with scores closest to one being the most favorable. Baozun earned a media sentiment score of 0.20 on Accern’s scale. Accern also gave media coverage about the technology company an impact score of 46.2096669209471 out of 100, meaning that recent news coverage is somewhat unlikely to have an impact on the stock’s share price in the near future.

These are some of the news headlines that may have impacted Accern Sentiment’s scoring:

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Several analysts have recently weighed in on the stock. Vetr raised shares of Baozun from a “sell” rating to a “hold” rating and set a $48.97 price target for the company in a research note on Wednesday, March 21st. Bank of America lifted their price objective on shares of Baozun from $38.00 to $44.00 and gave the company a “buy” rating in a report on Tuesday, January 30th. BidaskClub raised shares of Baozun from a “hold” rating to a “buy” rating in a report on Tuesday, January 9th. Finally, Zacks Investment Research raised shares of Baozun from a “strong sell” rating to a “hold” rating in a report on Tuesday, January 23rd. Three equities research analysts have rated the stock with a hold rating and three have issued a buy rating to the company’s stock. Baozun has an average rating of “Buy” and a consensus target price of $39.59.

Shares of BZUN stock opened at $46.28 on Monday. The company has a market cap of $2,562.75, a P/E ratio of 84.15 and a beta of 3.85. Baozun has a 52-week low of $14.21 and a 52-week high of $52.33.

Baozun (NASDAQ:BZUN) last issued its quarterly earnings data on Tuesday, March 6th. The technology company reported $0.38 earnings per share (EPS) for the quarter, beating the Thomson Reuters’ consensus estimate of $0.31 by $0.07. The company had revenue of $1.57 billion for the quarter, compared to analyst estimates of $1.54 billion. Baozun had a net margin of 5.10% and a return on equity of 13.70%. Baozun’s revenue was up 23.0% compared to the same quarter last year. During the same period last year, the company posted $1.26 earnings per share. equities analysts predict that Baozun will post 1.01 EPS for the current year.

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About Baozun

Baozun Inc provides e-commerce solutions for brand partners in the People's Republic of China. It offers end-to-end e-commerce solutions, including IT infrastructure setup and integration, online store design and setup, visual merchandizing and marketing campaigns, store operations, customer services, warehousing, and order fulfillment.

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