Comparing ServiceMaster (SERV) & FranklinCovey (FC)

ServiceMaster (NYSE: SERV) and FranklinCovey (NYSE:FC) are both construction companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, earnings, valuation, dividends, profitability, risk and analyst recommendations.

Earnings & Valuation

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This table compares ServiceMaster and FranklinCovey’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
ServiceMaster $2.91 billion 2.36 $510.00 million $2.11 24.09
FranklinCovey $185.26 million 1.97 -$7.17 million ($0.38) -69.34

ServiceMaster has higher revenue and earnings than FranklinCovey. FranklinCovey is trading at a lower price-to-earnings ratio than ServiceMaster, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a breakdown of current ratings and price targets for ServiceMaster and FranklinCovey, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ServiceMaster 0 2 9 0 2.82
FranklinCovey 0 0 3 0 3.00

ServiceMaster currently has a consensus target price of $53.10, suggesting a potential upside of 4.49%. FranklinCovey has a consensus target price of $30.00, suggesting a potential upside of 13.85%. Given FranklinCovey’s stronger consensus rating and higher possible upside, analysts clearly believe FranklinCovey is more favorable than ServiceMaster.

Profitability

This table compares ServiceMaster and FranklinCovey’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
ServiceMaster 17.51% 33.21% 5.14%
FranklinCovey -2.54% -5.73% -2.46%

Institutional & Insider Ownership

49.0% of FranklinCovey shares are owned by institutional investors. 1.2% of ServiceMaster shares are owned by company insiders. Comparatively, 33.5% of FranklinCovey shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Volatility and Risk

ServiceMaster has a beta of 0.95, indicating that its share price is 5% less volatile than the S&P 500. Comparatively, FranklinCovey has a beta of 1.13, indicating that its share price is 13% more volatile than the S&P 500.

Summary

ServiceMaster beats FranklinCovey on 9 of the 14 factors compared between the two stocks.

About ServiceMaster

ServiceMaster Global Holdings, Inc. is a provider of essential residential and commercial services. The Company operates through three segments: Terminix, American Home Shield and the Franchise Services Group. Its portfolio of brands includes Terminix, American Home Shield, ServiceMaster Restore, ServiceMaster Clean, Merry Maids, Furniture Medic and AmeriSpec. The Terminix segment provides termite and pest control services in the United States. The American Home Shield segment provides home warranty plans that cover the repair or replacement of components of up to 21 household systems and appliances, including electrical, plumbing, central heating and air conditioning (HVAC) systems, dishwashers and ovens/cook tops. The Franchise Services Group segment consists of the ServiceMaster Restore (disaster restoration), ServiceMaster Clean (janitorial), Merry Maids (residential cleaning), Furniture Medic (cabinet and wood furniture repair) and AmeriSpec (home inspection) businesses.

About FranklinCovey

Franklin Covey Co. provides training and consulting services in the areas of leadership, productivity, strategic execution, trust, sales force performance, customer loyalty, and communication effectiveness skills worldwide. The company operates through four segments: Direct Offices, Strategic Markets, Education Practice, and International Licensees. It also offers a suite of individual-effectiveness and leadership-development training and products. In addition, the company sells books, audio media, and other related products. It delivers its products and services through personnel, client facilitators, international licensees, and the Internet on various Web-based delivery platforms to the governmental agencies, educational institutions, and individual clients. Franklin Covey Co. was founded in 1983 and is headquartered in Salt Lake City, Utah.

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