Head-To-Head Review: E. W. Scripps (SSP) and Its Rivals

E. W. Scripps (NYSE: SSP) is one of 21 public companies in the “Television broadcasting stations” industry, but how does it contrast to its rivals? We will compare E. W. Scripps to related companies based on the strength of its risk, dividends, valuation, profitability, analyst recommendations, institutional ownership and earnings.

Dividends

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E. W. Scripps pays an annual dividend of $0.20 per share and has a dividend yield of 1.7%. E. W. Scripps pays out -51.3% of its earnings in the form of a dividend. As a group, “Television broadcasting stations” companies pay a dividend yield of 2.0% and pay out 33.4% of their earnings in the form of a dividend.

Insider & Institutional Ownership

77.0% of E. W. Scripps shares are held by institutional investors. Comparatively, 53.1% of shares of all “Television broadcasting stations” companies are held by institutional investors. 4.2% of E. W. Scripps shares are held by company insiders. Comparatively, 8.4% of shares of all “Television broadcasting stations” companies are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Analyst Ratings

This is a breakdown of recent ratings and price targets for E. W. Scripps and its rivals, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
E. W. Scripps 0 2 2 0 2.50
E. W. Scripps Competitors 119 449 904 29 2.56

E. W. Scripps presently has a consensus price target of $19.67, indicating a potential upside of 69.69%. As a group, “Television broadcasting stations” companies have a potential upside of 37.43%. Given E. W. Scripps’ higher possible upside, research analysts plainly believe E. W. Scripps is more favorable than its rivals.

Profitability

This table compares E. W. Scripps and its rivals’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
E. W. Scripps -1.44% 1.51% 0.79%
E. W. Scripps Competitors 13.95% 16.42% 4.96%

Volatility & Risk

E. W. Scripps has a beta of 2, indicating that its stock price is 100% more volatile than the S&P 500. Comparatively, E. W. Scripps’ rivals have a beta of 1.34, indicating that their average stock price is 34% more volatile than the S&P 500.

Valuation & Earnings

This table compares E. W. Scripps and its rivals top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Net Income Price/Earnings Ratio
E. W. Scripps $864.83 million -$13.10 million -29.72
E. W. Scripps Competitors $3.96 billion $355.86 million 18.00

E. W. Scripps’ rivals have higher revenue and earnings than E. W. Scripps. E. W. Scripps is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.

Summary

E. W. Scripps rivals beat E. W. Scripps on 11 of the 15 factors compared.

E. W. Scripps Company Profile

The E. W. Scripps Company is a media enterprise with interests in television and radio broadcasting, as well as local and national digital media brands. The Company’s segments include television, radio, digital, and syndication and other. As of December 31, 2016, the Television segment included approximately 15 American Broadcasting Company (ABC) affiliates, five National Broadcasting Company (NBC) affiliates, two FOX affiliates, two Columbia Broadcasting System (CBS) affiliates and four non big-four affiliated stations. As of December 31, 2016, the radio segment owned 34 radio stations in eight markets. As of December 31, 2016, it operated 28 frequency modulation (FM) stations and six Amplitude Modulation (AM) stations. The digital segment includes the digital operations of its local television and radio businesses. Its Syndication and other segment primarily includes the syndication of news features and comics and other features for the newspaper industry.

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