Head-To-Head Review: Digital Ally (DGLY) and The Competition

Digital Ally (NASDAQ: DGLY) is one of 42 publicly-traded companies in the “Radio & t.v. communications equipment” industry, but how does it weigh in compared to its rivals? We will compare Digital Ally to related companies based on the strength of its earnings, dividends, analyst recommendations, valuation, institutional ownership, risk and profitability.

Analyst Ratings

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This is a summary of current ratings and target prices for Digital Ally and its rivals, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Digital Ally 0 0 2 0 3.00
Digital Ally Competitors 281 1281 1802 99 2.50

Digital Ally presently has a consensus price target of $6.00, indicating a potential upside of 160.87%. As a group, “Radio & t.v. communications equipment” companies have a potential upside of 17.47%. Given Digital Ally’s stronger consensus rating and higher probable upside, research analysts plainly believe Digital Ally is more favorable than its rivals.

Institutional & Insider Ownership

4.0% of Digital Ally shares are held by institutional investors. Comparatively, 44.8% of shares of all “Radio & t.v. communications equipment” companies are held by institutional investors. 19.0% of Digital Ally shares are held by company insiders. Comparatively, 16.8% of shares of all “Radio & t.v. communications equipment” companies are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Risk and Volatility

Digital Ally has a beta of 2.53, suggesting that its stock price is 153% more volatile than the S&P 500. Comparatively, Digital Ally’s rivals have a beta of 1.05, suggesting that their average stock price is 5% more volatile than the S&P 500.

Earnings & Valuation

This table compares Digital Ally and its rivals revenue, earnings per share and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Digital Ally $16.58 million -$12.71 million -1.05
Digital Ally Competitors $3.90 billion $104.43 million 14.18

Digital Ally’s rivals have higher revenue and earnings than Digital Ally. Digital Ally is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.

Profitability

This table compares Digital Ally and its rivals’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Digital Ally -80.08% -195.04% -64.01%
Digital Ally Competitors -215.91% -27.09% -14.93%

About Digital Ally

Digital Ally, Inc. produces digital video imaging and storage products for use in law enforcement, security, and commercial applications in the United States and internationally. Its digital audio/video recording, storage, and other products include an in-car, digital audio/video system that is integrated into a rear view mirror for law enforcement vehicles and commercial fleets; VuLink, a system that provides law enforcement customers with audio/video surveillance from various vantage points; hands-free automatic activated body-worn cameras and in-car video systems; and a weather-resistant mobile digital video recording system for use in motorcycles, ATV's, and boats. The company's digital audio/video recording, storage, and other products also comprise a miniature body-worn digital video system; Laser Ally, a hand-held laser speed detection device; VuVault.net, a law enforcement cloud storage solution; and FleetVU Manager, a Web-based software for commercial fleet tracking and monitoring. It sells its products through direct sales and third-party distributors. The company is headquartered in Lenexa, Kansas.

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