Genius Brands (GNUS) and WWE (WWE) Critical Analysis

Genius Brands (NASDAQ: GNUS) and WWE (NYSE:WWE) are both consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, earnings, dividends, risk, institutional ownership, profitability and valuation.

Risk and Volatility

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Genius Brands has a beta of -0.66, indicating that its stock price is 166% less volatile than the S&P 500. Comparatively, WWE has a beta of 0.88, indicating that its stock price is 12% less volatile than the S&P 500.

Profitability

This table compares Genius Brands and WWE’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Genius Brands -642.35% -49.40% -27.78%
WWE 4.07% 20.50% 8.30%

Valuation and Earnings

This table compares Genius Brands and WWE’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Genius Brands $5.33 million 4.42 -$6.21 million ($1.59) -1.81
WWE $801.00 million 3.61 $32.64 million $0.65 57.72

WWE has higher revenue and earnings than Genius Brands. Genius Brands is trading at a lower price-to-earnings ratio than WWE, indicating that it is currently the more affordable of the two stocks.

Dividends

WWE pays an annual dividend of $0.48 per share and has a dividend yield of 1.3%. Genius Brands does not pay a dividend. WWE pays out 73.8% of its earnings in the form of a dividend.

Institutional & Insider Ownership

17.3% of Genius Brands shares are held by institutional investors. Comparatively, 55.2% of WWE shares are held by institutional investors. 60.0% of Genius Brands shares are held by insiders. Comparatively, 45.1% of WWE shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Analyst Recommendations

This is a breakdown of current ratings and price targets for Genius Brands and WWE, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Genius Brands 0 0 2 0 3.00
WWE 0 2 9 0 2.82

Genius Brands presently has a consensus target price of $7.50, indicating a potential upside of 161.32%. WWE has a consensus target price of $38.25, indicating a potential upside of 1.95%. Given Genius Brands’ stronger consensus rating and higher possible upside, analysts plainly believe Genius Brands is more favorable than WWE.

Summary

WWE beats Genius Brands on 11 of the 16 factors compared between the two stocks.

Genius Brands Company Profile

Genius Brands International, Inc., a content and brand management company, creates and licenses animated multimedia content for toddlers to tweens worldwide. The company offers Thomas Edison's Secret Lab, a STEM-based comedy adventure series; Baby Genius, a catalogue of songs, music videos, and toys, which feature classic nursery rhymes, learning songs, classical music, holiday favorites, and others for toddlers; and Warren Buffet's Secret Millionaire's Club, an animated series for kids. It also develops and produces animated series, such as Llama Llama, SpacePop, Stan Lee's Cosmic Crusaders, and Rainbow Rangers. In addition, the company acts as a licensing agent for Llama Llama, From Frank, and Celessence Technologies. It serves various customers and partners, including broadcasters, consumer products licensees, and retailers. Genius Brands International, Inc. sells its products directly at wholesale to retail stores or through online retailers. The company was formerly known as Pacific Entertainment Corporation and changed its name to Genius Brands International, Inc. in October 2011. Genius Brands International, Inc. was founded in 2006 and is based in Beverly Hills, California.

WWE Company Profile

World Wrestling Entertainment, Inc., an integrated media and entertainment company, engages in the sports entertainment business in North America, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The company operates through Network, Television, Home Entertainment, Digital Media, Live Events, Licensing, Venue Merchandise, WWEShop, and WWE Studios segments. It operates WWE Network, a live streaming network that offers pay-per-view events, original programming, and video-on-demand library; and produces television programming, reality shows, and other programming, as well as produces content via home entertainment platforms, including DVD, Blu-Ray, subscription, and transactional on-demand outlets. The company also offers broadband and mobile content through its Websites and third party Websites; produces live events; and licenses various WWE themed products, such as video games, toys, apparel, books, and music. In addition, it designs, sources, markets, and distributes various WWE-branded products, such as T-shirts, belts, caps, and other novelty items; operates WWEShop, an e-commerce storefront; and WWE Studios that produces and distributes filmed entertainment content, such as movies for theatrical, home entertainment, and/or television release. World Wrestling Entertainment, Inc. was founded in 1980 and is headquartered in Stamford, Connecticut.

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