Analyzing Eyes Lips Face (ELF) and Colgate-Palmolive (CL)

Eyes Lips Face (NYSE: ELF) and Colgate-Palmolive (NYSE:CL) are both consumer staples companies, but which is the better business? We will compare the two companies based on the strength of their earnings, institutional ownership, risk, dividends, valuation, profitability and analyst recommendations.

Dividends

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Colgate-Palmolive pays an annual dividend of $1.60 per share and has a dividend yield of 2.2%. Eyes Lips Face does not pay a dividend. Colgate-Palmolive pays out 55.7% of its earnings in the form of a dividend. Colgate-Palmolive has raised its dividend for 54 consecutive years.

Earnings and Valuation

This table compares Eyes Lips Face and Colgate-Palmolive’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Eyes Lips Face $269.89 million 3.47 $33.47 million $0.48 41.73
Colgate-Palmolive $15.45 billion 4.06 $2.02 billion $2.87 24.96

Colgate-Palmolive has higher revenue and earnings than Eyes Lips Face. Colgate-Palmolive is trading at a lower price-to-earnings ratio than Eyes Lips Face, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a breakdown of recent ratings and target prices for Eyes Lips Face and Colgate-Palmolive, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Eyes Lips Face 1 4 4 0 2.33
Colgate-Palmolive 2 8 4 0 2.14

Eyes Lips Face presently has a consensus target price of $22.20, indicating a potential upside of 10.83%. Colgate-Palmolive has a consensus target price of $77.36, indicating a potential upside of 7.99%. Given Eyes Lips Face’s stronger consensus rating and higher probable upside, equities analysts plainly believe Eyes Lips Face is more favorable than Colgate-Palmolive.

Profitability

This table compares Eyes Lips Face and Colgate-Palmolive’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Eyes Lips Face 12.40% 13.88% 5.73%
Colgate-Palmolive 13.10% 1,716.69% 20.17%

Insider and Institutional Ownership

87.7% of Eyes Lips Face shares are held by institutional investors. Comparatively, 73.7% of Colgate-Palmolive shares are held by institutional investors. 16.5% of Eyes Lips Face shares are held by insiders. Comparatively, 1.0% of Colgate-Palmolive shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Volatility & Risk

Eyes Lips Face has a beta of 1.1, meaning that its stock price is 10% more volatile than the S&P 500. Comparatively, Colgate-Palmolive has a beta of 0.74, meaning that its stock price is 26% less volatile than the S&P 500.

Summary

Colgate-Palmolive beats Eyes Lips Face on 9 of the 16 factors compared between the two stocks.

About Eyes Lips Face

e.l.f. Beauty, Inc. operates as a beauty company. The company offers cosmetics, including face makeup, eye makeup, lip products, nail products, and cosmetics sets/kits; and skin care products under the e.l.f. brand name. It sells its products through direct-to-consumer channels, which include e-commerce and e.l.f. stores in the United States; and internationally primarily through distributors. The company was formerly known as J.A. Cosmetics Holdings, Inc. and changed its name to e.l.f. Beauty, Inc. in April 2016. e.l.f. Beauty, Inc. was founded in 2004 and is based in Oakland, California.

About Colgate-Palmolive

Colgate-Palmolive Company (Colgate) is a consumer products company. The Company operates in two product segments: Oral, Personal and Home Care, and Pet Nutrition. The Oral, Personal and Home Care product segment is operated through five geographic segments, which include North America, Latin America, Europe, Asia Pacific and Africa/Eurasia. The Company’s oral care products include Colgate Total, Colgate Sensitive Pro-Relief, Colgate Max Fresh and Colgate Optic White. The Company is also engaged in various product categories of the personal care market with operations in liquid hand soap, which it sells under the Palmolive, Protex and Softsoap brands. The Company manufactures and markets a range of products for the home care market, including Palmolive and Ajax dishwashing liquids, Fabuloso and Ajax household cleaners and Murphy’s Oil Soap. The Company, through its Hill’s Pet Nutrition segment (Hill’s), manufactures pet nutrition products for dogs and cats.

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