Rubicon Project (RUBI) Stock Price Up 6.7%

Rubicon Project (NYSE:RUBI) rose 6.7% during mid-day trading on Thursday . The company traded as high as $1.93 and last traded at $1.90. Approximately 608,708 shares were traded during mid-day trading, a decline of 15% from the average daily volume of 715,268 shares. The stock had previously closed at $1.78.

RUBI has been the topic of a number of recent analyst reports. Craig Hallum upgraded Rubicon Project from a “hold” rating to a “buy” rating in a research report on Monday, January 22nd. ValuEngine upgraded Rubicon Project from a “strong sell” rating to a “sell” rating in a research report on Friday, February 2nd. Finally, SunTrust Banks raised Rubicon Project from a “hold” rating to a “buy” rating in a research note on Thursday, March 15th. Two investment analysts have rated the stock with a sell rating, six have assigned a hold rating and two have given a buy rating to the company. Rubicon Project has an average rating of “Hold” and an average price target of $4.95.

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The company has a market cap of $94.60, a P/E ratio of -1.71 and a beta of 1.16.

Rubicon Project (NYSE:RUBI) last released its earnings results on Wednesday, March 14th. The software maker reported ($0.37) EPS for the quarter. The firm had revenue of $31.41 million during the quarter, compared to the consensus estimate of $29.53 million. Rubicon Project had a negative net margin of 99.51% and a negative return on equity of 23.33%. research analysts expect that Rubicon Project will post -0.97 EPS for the current year.

Institutional investors and hedge funds have recently added to or reduced their stakes in the stock. Algert Global LLC bought a new position in Rubicon Project in the third quarter valued at $794,000. Royce & Associates LP increased its stake in Rubicon Project by 154.7% in the third quarter. Royce & Associates LP now owns 234,817 shares of the software maker’s stock valued at $913,000 after acquiring an additional 142,617 shares during the last quarter. Caption Management LLC bought a new position in Rubicon Project in the fourth quarter valued at $1,231,000. Cowen Prime Services LLC bought a new position in Rubicon Project in the fourth quarter valued at $281,000. Finally, Dimensional Fund Advisors LP increased its stake in Rubicon Project by 9.5% in the third quarter. Dimensional Fund Advisors LP now owns 2,045,001 shares of the software maker’s stock valued at $7,955,000 after acquiring an additional 178,210 shares during the last quarter. 59.55% of the stock is currently owned by institutional investors and hedge funds.

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About Rubicon Project

The Rubicon Project, Inc provides technology solutions to automate the purchase and sale of digital advertising inventory for buyers and sellers in the United States and internationally. It offers applications and services for digital advertising inventory sellers, including Websites, mobile applications, and other digital media properties, to sell their advertising inventory; applications and services for buyers, such as advertisers, agencies, agency trading desks, and demand side platforms, to buy advertising inventory; and a marketplace over which such transactions are executed.

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