Zacks Investment Research upgraded shares of comScore (OTCMKTS:SCOR) from a sell rating to a hold rating in a report issued on Friday morning.
According to Zacks, “ComScore, Inc. is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than two million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by global leaders such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestle, MBNA, Starcom USA, Universal McCann, the United States Postal Service, Merck and Expedia. “
Separately, ValuEngine downgraded shares of comScore from a hold rating to a sell rating in a research note on Friday, February 2nd.
comScore, Inc operates as a cross-platform measurement company that measures audiences, brands, and consumer behavior worldwide. Its data footprint combines proprietary digital, TV, and movie intelligence with demographic details to quantify consumers' multiscreen behavior. The company deliver custom solutions, syndicated reporting, cloud services (SaaS), and on-premise software to drive reporting, and real-time and predictive analytics.
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