JD.com (JD) versus Secoo (SECO) Head to Head Contrast

JD.com (NASDAQ: JD) and Secoo (NASDAQ:SECO) are both retail/wholesale companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, profitability, earnings, risk, dividends, valuation and analyst recommendations.

Valuation & Earnings

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This table compares JD.com and Secoo’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
JD.com $55.69 billion 1.00 -$23.39 million $0.01 3,923.00
Secoo $574.90 million 0.20 $20.40 million $0.76 11.74

Secoo has lower revenue, but higher earnings than JD.com. Secoo is trading at a lower price-to-earnings ratio than JD.com, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a breakdown of current recommendations and price targets for JD.com and Secoo, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
JD.com 0 3 11 0 2.79
Secoo 0 0 1 0 3.00

JD.com currently has a consensus price target of $49.00, indicating a potential upside of 24.90%. Secoo has a consensus price target of $18.00, indicating a potential upside of 101.79%. Given Secoo’s stronger consensus rating and higher possible upside, analysts clearly believe Secoo is more favorable than JD.com.

Profitability

This table compares JD.com and Secoo’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
JD.com -0.05% 2.38% 0.63%
Secoo N/A N/A N/A

Institutional and Insider Ownership

43.6% of JD.com shares are held by institutional investors. Comparatively, 24.2% of Secoo shares are held by institutional investors. 16.6% of JD.com shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Summary

JD.com beats Secoo on 7 of the 12 factors compared between the two stocks.

JD.com Company Profile

JD.com, Inc., through its subsidiaries, operates as an e-commerce company in the People's Republic of China. The company operates in two segments, JD Mall and New Businesses. It sells mobile handsets, consumer electronics products, and auto parts and accessories; home appliances; and general merchandise products directly to customers through its Website jd.com and mobile applications. The company also provides an online marketplace for third-party sellers to sell products to customers through its Website jd.com and mobile applications. In addition, it offers value-added fulfillment services comprising warehousing and delivery, and transaction processing and billing services to third-party sellers; online marketing services for suppliers and sellers; various financial products and services, including supply chain financing and microcredit, consumer financing, online payment, and others to suppliers and third-party sellers; and online-to-offline solutions for customers and offline retailers. As of April 25, 2017, the company operated 7 fulfillment centers and 256 warehouses, and total 6,906 delivery stations and pickup stations in 2,655 counties and districts across the People's Republic of China. JD.com, Inc. has a strategic cooperation agreement with Qihoo 360 Technology Co. Ltd. to jointly build a full-scene smart marketing platform for the company; and a strategic collaboration agreement with Hydoo International Holding Limited. The company is headquartered in Beijing, the People's Republic of China.

Secoo Company Profile

Secoo Holding Limited, through its subsidiaries, operates as an integrated online and offline shopping platform in the People's Republic of China and internationally. The company provides upscale brand products and services, including bags, watches, women's and men's wear, footwear, children's wear, sportswear, cosmetics and skin care products, jewelry, accessories, automobiles, home goods, find food and beverage products, arts, and Chinese original products, as well as lifestyle services through its Website, mobile applications, and offline experience centers. It also offers its Website as a marketplace to third party merchants to facilitate their sales of upscale products and services. Secoo Holding Limited has a strategic partnership agreement with Parkson Retail Group. The company was founded in 2011 and is headquartered in Beijing, China.

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