Head-To-Head Contrast: Rocky Brands (RCKY) & Perry Ellis International (PERY)

Rocky Brands (NASDAQ: RCKY) and Perry Ellis International (NASDAQ:PERY) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, risk, analyst recommendations, profitability, earnings, dividends and valuation.

Dividends

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Rocky Brands pays an annual dividend of $0.44 per share and has a dividend yield of 2.0%. Perry Ellis International does not pay a dividend. Rocky Brands pays out 37.9% of its earnings in the form of a dividend.

Risk & Volatility

Rocky Brands has a beta of 0.33, meaning that its stock price is 67% less volatile than the S&P 500. Comparatively, Perry Ellis International has a beta of 0.43, meaning that its stock price is 57% less volatile than the S&P 500.

Profitability

This table compares Rocky Brands and Perry Ellis International’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Rocky Brands 3.79% 6.24% 4.81%
Perry Ellis International 6.48% 9.55% 5.47%

Analyst Ratings

This is a breakdown of recent ratings and price targets for Rocky Brands and Perry Ellis International, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Rocky Brands 0 2 0 0 2.00
Perry Ellis International 0 2 4 0 2.67

Rocky Brands currently has a consensus target price of $16.00, indicating a potential downside of 28.57%. Perry Ellis International has a consensus target price of $30.00, indicating a potential upside of 12.02%. Given Perry Ellis International’s stronger consensus rating and higher possible upside, analysts clearly believe Perry Ellis International is more favorable than Rocky Brands.

Earnings and Valuation

This table compares Rocky Brands and Perry Ellis International’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Rocky Brands $253.20 million 0.66 $9.58 million $1.16 19.31
Perry Ellis International $874.85 million 0.48 $56.65 million $2.13 12.57

Perry Ellis International has higher revenue and earnings than Rocky Brands. Perry Ellis International is trading at a lower price-to-earnings ratio than Rocky Brands, indicating that it is currently the more affordable of the two stocks.

Institutional & Insider Ownership

58.8% of Rocky Brands shares are held by institutional investors. Comparatively, 74.4% of Perry Ellis International shares are held by institutional investors. 8.5% of Rocky Brands shares are held by insiders. Comparatively, 22.2% of Perry Ellis International shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Summary

Perry Ellis International beats Rocky Brands on 13 of the 16 factors compared between the two stocks.

About Rocky Brands

Rocky Brands, Inc. is a designer, manufacturer and marketer of footwear and apparel marketed under a portfolio of brand names, including Rocky, Georgia Boot, Durango, Lehigh and the licensed brand Michelin. The Company operates its business through three segments: wholesale, retail and military. In its wholesale segment, the Company distributes its products through a range of distribution channels representing over 10,000 retail store locations in the United States and Canada, as well as in other international markets. Its wholesale channels vary by product line and include sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, catalogs, mass merchants and uniform stores. In its retail segment, the Company sells its products directly to consumers through its consumer and business direct Websites and its Rocky outlet store. In its military segment, the Company sells footwear under the Rocky label to the United States military.

About Perry Ellis International

Perry Ellis International, Inc. designs, sources, markets, and licenses apparel products and accessories. The company operates through Men's Sportswear and Swim, Women's Sportswear, Direct-to-Consumer, and Licensing segments. It offers men's wear, such as career and casual sportswear, golf apparel, sports apparel, swimwear, activewear, and accessories; and women's wear, including dresses, sportswear, swimwear, activewear, and accessories. The company provides its products under various brands comprising Ben Hogan, Cubavera, Farah, Grand Slam, Jantzen, Laundry by Shelli Segal, Original Penguin by Munsingwear, Perry Ellis, Rafaella, and Savane. It also licenses the Callaway Golf, PGA TOUR, and Jack Nicklaus brands for golf apparel; the Jag brand for swimwear and cover-ups; and the Nike brand for swimwear and accessories, as well as Pro Player, John Henry, and Gotcha brands. The company distributes its products to wholesale customers that represent various levels of retail distribution, including luxury stores, department stores, national and regional chain stores, mass merchants, specialty stores, sporting goods stores, the corporate wear market, and e-commerce, as well as clubs and independent retailers. As of April 1, 2017, it operated 38 Perry Ellis, 14 Original Penguin, and 2 multi-brand retail outlet stores located primarily in upscale retail outlet malls in the United States, the United Kingdom, and Puerto Rico; and 2 Perry Ellis, 2 Cubavera, 12 Original Penguin, and 1 multi-brand full price retail stores located in upscale demographic markets in the United States and the United Kingdom. The company was formerly known as Supreme International Corporation and changed its name to Perry Ellis International, Inc. in 1999. Perry Ellis International, Inc. was founded in 1967 and is headquartered in Miami, Florida.

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