Fitbit (FIT) Given Daily Media Impact Rating of 0.11

Headlines about Fitbit (NYSE:FIT) have trended somewhat positive on Friday, Accern Sentiment Analysis reports. Accern identifies negative and positive press coverage by monitoring more than 20 million news and blog sources in real time. Accern ranks coverage of public companies on a scale of negative one to positive one, with scores nearest to one being the most favorable. Fitbit earned a news impact score of 0.11 on Accern’s scale. Accern also gave news stories about the scientific and technical instruments company an impact score of 44.4699385545025 out of 100, meaning that recent press coverage is somewhat unlikely to have an impact on the stock’s share price in the near term.

These are some of the news stories that may have impacted Accern’s analysis:

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FIT opened at $4.91 on Friday. Fitbit has a fifty-two week low of $4.51 and a fifty-two week high of $7.32. The firm has a market capitalization of $995.23, a price-to-earnings ratio of -7.55 and a beta of 1.92.

Fitbit (NYSE:FIT) last released its quarterly earnings data on Monday, February 26th. The scientific and technical instruments company reported ($0.12) earnings per share for the quarter, missing analysts’ consensus estimates of ($0.06) by ($0.06). Fitbit had a negative net margin of 17.16% and a negative return on equity of 17.11%. The firm had revenue of $570.76 million during the quarter, compared to analysts’ expectations of $587.03 million. equities research analysts expect that Fitbit will post -0.55 EPS for the current fiscal year.

FIT has been the subject of several recent research reports. Roth Capital initiated coverage on shares of Fitbit in a report on Friday, January 5th. They set a “buy” rating and a $10.00 target price for the company. Stifel Nicolaus cut shares of Fitbit from a “hold” rating to a “sell” rating and set a $6.00 target price for the company. in a report on Friday, December 15th. Morgan Stanley set a $6.00 target price on shares of Fitbit and gave the stock a “hold” rating in a report on Friday, January 5th. ValuEngine cut shares of Fitbit from a “hold” rating to a “sell” rating in a report on Friday, December 15th. Finally, Cleveland Research reissued a “hold” rating on shares of Fitbit in a report on Thursday, December 21st. Six equities research analysts have rated the stock with a sell rating, eight have issued a hold rating and seven have issued a buy rating to the stock. The stock has an average rating of “Hold” and an average price target of $6.78.

In other news, Director Jon Callaghan sold 15,000 shares of the business’s stock in a transaction dated Thursday, March 1st. The shares were sold at an average price of $4.76, for a total transaction of $71,400.00. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this link. Also, EVP Andy Missan sold 5,000 shares of the business’s stock in a transaction dated Thursday, February 1st. The stock was sold at an average price of $5.17, for a total transaction of $25,850.00. Following the sale, the executive vice president now directly owns 125,127 shares of the company’s stock, valued at approximately $646,906.59. The disclosure for this sale can be found here. Insiders sold 60,000 shares of company stock valued at $291,000 in the last ninety days. 29.10% of the stock is owned by corporate insiders.

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Fitbit Company Profile

Fitbit, Inc is a provider of health and fitness devices. The Company’s platform combines connected health and fitness devices with software and services, including an online dashboard and mobile applications, data analytics, motivational and social tools, personalized insights and virtual coaching through customized fitness plans and interactive workouts.

Insider Buying and Selling by Quarter for Fitbit (NYSE:FIT)

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