Contrasting XO Group (XOXO) & FTD Companies (FTD)

XO Group (NYSE: XOXO) and FTD Companies (NASDAQ:FTD) are both small-cap computer and technology companies, but which is the superior investment? We will compare the two businesses based on the strength of their risk, institutional ownership, analyst recommendations, earnings, profitability, dividends and valuation.

Analyst Ratings

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This is a breakdown of current ratings and recommmendations for XO Group and FTD Companies, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
XO Group 0 2 1 0 2.33
FTD Companies 0 2 0 0 2.00

XO Group currently has a consensus price target of $21.50, suggesting a potential upside of 1.51%. FTD Companies has a consensus price target of $6.75, suggesting a potential upside of 50.00%. Given FTD Companies’ higher probable upside, analysts clearly believe FTD Companies is more favorable than XO Group.

Volatility & Risk

XO Group has a beta of 0.78, suggesting that its share price is 22% less volatile than the S&P 500. Comparatively, FTD Companies has a beta of 0.39, suggesting that its share price is 61% less volatile than the S&P 500.

Earnings & Valuation

This table compares XO Group and FTD Companies’ revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
XO Group $160.56 million 3.39 $5.53 million $0.39 54.31
FTD Companies $1.08 billion 0.12 -$83.19 million $0.45 10.00

XO Group has higher earnings, but lower revenue than FTD Companies. FTD Companies is trading at a lower price-to-earnings ratio than XO Group, indicating that it is currently the more affordable of the two stocks.

Insider and Institutional Ownership

85.4% of XO Group shares are held by institutional investors. Comparatively, 59.5% of FTD Companies shares are held by institutional investors. 6.8% of XO Group shares are held by insiders. Comparatively, 5.6% of FTD Companies shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Profitability

This table compares XO Group and FTD Companies’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
XO Group 3.45% 5.76% 4.82%
FTD Companies -13.26% 5.44% 2.53%

Summary

XO Group beats FTD Companies on 11 of the 14 factors compared between the two stocks.

About XO Group

XO Group Inc. is engaged in providing content and marketing solutions, targeted advertising programs, transactions and merchandise. The Company’s multi-platform brands guide couples through transformative life stages from getting married with The Knot, to moving in together with The Nest, to having a baby with The Bump, and helping bring celebrations to life with entertainment vendors from GigMasters.com Incorporated (GigMasters). The Knot is the wedding resource and marketplace that engages, matches and connects couples. The Bump is a pregnancy and parenting brand, providing personalized information, content and tools. The Nest is a brand focused on nesters setting up homes and navigating their lives together. GigMasters is an event marketplace for finding and booking the entertainment and vendors for birthday parties, weddings, anniversaries and corporate events, among others. The Company’s product offerings include Online Media Advertising, Transactions, and Publishing and Other.

About FTD Companies

FTD Companies, Inc., through its subsidiaries, operates as a floral and gifting company primarily in the United States, Canada, the United Kingdom, and the Republic of Ireland. The company operates through four segments: Consumer, Provide Commerce, Florist, and International. It provides floral arrangements and plants, gifts, and related products and services to consumers, retail florists, and other retail locations and companies. The company also markets and sells gift items, including gourmet-dipped berries and other specialty foods, personalized gifts, fresh fruit baskets, gift baskets, wine and champagne, jewelry, and spa products, as well as gourmet food products; and provides point-of-sale systems and related technology services to floral network members. FTD Companies, Inc. offers its products under the ProFlowers, ProPlants, Shari's Berries, Personal Creations, Mercury Man logo, FTD, Interflora, RedEnvelope, Flying Flowers, Flowers Direct, Ink Cards, Postagram, and Gifts.com through its Websites, associated mobile sites and applications, and telephone. The company was formerly known as UNOL Intermediate, Inc. FTD Companies, Inc. is headquartered in Downers Grove, Illinois.

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