e.l.f. Beauty (ELF) and The Competition Financial Review

e.l.f. Beauty (NYSE: ELF) is one of 26 public companies in the “SOAPS/COSMETICS” industry, but how does it contrast to its rivals? We will compare e.l.f. Beauty to related companies based on the strength of its earnings, risk, valuation, institutional ownership, dividends, profitability and analyst recommendations.

Insider & Institutional Ownership

87.7% of e.l.f. Beauty shares are owned by institutional investors. Comparatively, 56.0% of shares of all “SOAPS/COSMETICS” companies are owned by institutional investors. 16.5% of e.l.f. Beauty shares are owned by company insiders. Comparatively, 16.8% of shares of all “SOAPS/COSMETICS” companies are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Profitability

This table compares e.l.f. Beauty and its rivals’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
e.l.f. Beauty 12.40% 13.88% 5.73%
e.l.f. Beauty Competitors 0.18% 21.74% -3.77%

Earnings & Valuation

This table compares e.l.f. Beauty and its rivals gross revenue, earnings per share and valuation.

Gross Revenue Net Income Price/Earnings Ratio
e.l.f. Beauty $269.89 million $33.47 million 27.78
e.l.f. Beauty Competitors $15.45 billion $2.24 billion 25.63

e.l.f. Beauty’s rivals have higher revenue and earnings than e.l.f. Beauty. e.l.f. Beauty is trading at a higher price-to-earnings ratio than its rivals, indicating that it is currently more expensive than other companies in its industry.

Risk and Volatility

e.l.f. Beauty has a beta of 1.68, suggesting that its stock price is 68% more volatile than the S&P 500. Comparatively, e.l.f. Beauty’s rivals have a beta of 0.35, suggesting that their average stock price is 65% less volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of recent ratings and recommmendations for e.l.f. Beauty and its rivals, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
e.l.f. Beauty 1 4 4 0 2.33
e.l.f. Beauty Competitors 307 1146 1134 29 2.34

e.l.f. Beauty presently has a consensus target price of $22.20, indicating a potential upside of 17.52%. As a group, “SOAPS/COSMETICS” companies have a potential upside of 0.45%. Given e.l.f. Beauty’s higher probable upside, equities research analysts clearly believe e.l.f. Beauty is more favorable than its rivals.

Summary

e.l.f. Beauty beats its rivals on 7 of the 13 factors compared.

About e.l.f. Beauty

e.l.f. Beauty, Inc., formerly J.A. Cosmetics Holdings, Inc., is a cosmetic company. The Company conducts its business under the name e.l.f. Cosmetics, and offers products for eyes, lips and face to consumers through its retail customers, e.l.f. stores and e-commerce channels. The Company offers a range of products for eyes, such as eyeshadow, eyeliner, mascara and eyelashes, eyebrows, concealer and primer, brushes and tools, and sets and palettes. The Company offers lipstick, lip gloss, lipliner, and lip care and brushes. The Company launches its products on elfcosmetics.com, and distribution is generally only broadened to its retail customers after it receives consumer validation online. The Company sells its products in national and international retailers (with international primarily serviced by distributors) and direct-to-consumer channels. It sells its products in retail stores in the United States across mass, drug store, food and specialty retail channels.

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