Head to Head Review: Gaia (GAIA) & Viacom (VIA)

Gaia (NASDAQ: GAIA) and Viacom (NASDAQ:VIA) are both consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, earnings, dividends, analyst recommendations, institutional ownership, risk and valuation.

Earnings & Valuation

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This table compares Gaia and Viacom’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Gaia $28.29 million 9.21 -$23.27 million ($1.54) -11.14
Viacom $13.26 billion 1.15 $1.87 billion $5.00 7.59

Viacom has higher revenue and earnings than Gaia. Gaia is trading at a lower price-to-earnings ratio than Viacom, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Gaia and Viacom’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Gaia -82.26% -28.29% -24.84%
Viacom 15.49% 26.28% 6.50%

Analyst Recommendations

This is a breakdown of current ratings and price targets for Gaia and Viacom, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Gaia 0 0 2 0 3.00
Viacom 2 1 1 0 1.75

Gaia currently has a consensus price target of $21.50, suggesting a potential upside of 25.36%. Viacom has a consensus price target of $36.00, suggesting a potential downside of 5.14%. Given Gaia’s stronger consensus rating and higher probable upside, equities analysts clearly believe Gaia is more favorable than Viacom.

Insider and Institutional Ownership

32.0% of Gaia shares are owned by institutional investors. Comparatively, 2.3% of Viacom shares are owned by institutional investors. 43.4% of Gaia shares are owned by insiders. Comparatively, 0.7% of Viacom shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Dividends

Viacom pays an annual dividend of $0.80 per share and has a dividend yield of 2.1%. Gaia does not pay a dividend. Viacom pays out 16.0% of its earnings in the form of a dividend.

Risk & Volatility

Gaia has a beta of 0.95, suggesting that its stock price is 5% less volatile than the S&P 500. Comparatively, Viacom has a beta of 1.31, suggesting that its stock price is 31% more volatile than the S&P 500.

Summary

Viacom beats Gaia on 9 of the 16 factors compared between the two stocks.

About Gaia

Gaia, Inc., formerly Gaiam, Inc., is engaged in providing global digital video subscription service. The Company is a global digital video streaming service and online community delivering curated media to its subscribers in over 120 countries. It provides its members access to approximately 7,000 video titles. Its video content is available to its subscribers through online digital streaming on virtually any Internet-connected device on a commercial-free basis. In addition to streaming, the Company’s subscribers can download its video content to their devices, so they can view its content without being actively connected to the Internet. Through the Gaia service, the Company’s subscribers have access to a library of inspiring films, personal growth-related content, documentaries, interviews, yoga classes and fitness. The Company has also created a fitness and yoga-focused version of its video service. The Company also operates a digital versatile disc (DVD) subscription club.

About Viacom

Viacom Inc. offers global media brands that create television programs, motion pictures, short-form content, applications, games, consumer products, social media experiences and other entertainment content. As of September 30, 2016, the Company offered its services for audiences in more than 180 countries. The Company operates through two segments: Media Networks and Filmed Entertainment. The Media Networks segment creates, acquires and distributes programming and other content for audiences The Media Networks segment provides entertainment content and related branded products for advertisers, content distributors and retailers. The Filmed Entertainment segment produces, finances, acquires and distributes motion pictures, television programming and other entertainment content under the Paramount Pictures, Paramount Vantage, Paramount Classics, Paramount Animation, Insurge Pictures, Nickelodeon Movies, MTV Films and Paramount Television brands.

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