Critical Contrast: Whirlpool (WHR) vs. The Competition

Whirlpool (NYSE: WHR) is one of 29 public companies in the “HM FURN/APPLI” industry, but how does it contrast to its competitors? We will compare Whirlpool to related companies based on the strength of its risk, earnings, profitability, analyst recommendations, institutional ownership, dividends and valuation.

Dividends

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Whirlpool pays an annual dividend of $4.40 per share and has a dividend yield of 2.9%. Whirlpool pays out 96.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. As a group, “HM FURN/APPLI” companies pay a dividend yield of 2.6% and pay out 48.1% of their earnings in the form of a dividend. Whirlpool has raised its dividend for 7 consecutive years.

Analyst Recommendations

This is a summary of current ratings for Whirlpool and its competitors, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Whirlpool 0 5 1 0 2.17
Whirlpool Competitors 90 351 492 36 2.49

Whirlpool presently has a consensus target price of $189.40, suggesting a potential upside of 23.11%. As a group, “HM FURN/APPLI” companies have a potential upside of 25.88%. Given Whirlpool’s competitors stronger consensus rating and higher possible upside, analysts clearly believe Whirlpool has less favorable growth aspects than its competitors.

Volatility & Risk

Whirlpool has a beta of 1.84, indicating that its stock price is 84% more volatile than the S&P 500. Comparatively, Whirlpool’s competitors have a beta of 1.32, indicating that their average stock price is 32% more volatile than the S&P 500.

Insider and Institutional Ownership

90.3% of Whirlpool shares are held by institutional investors. Comparatively, 62.8% of shares of all “HM FURN/APPLI” companies are held by institutional investors. 2.8% of Whirlpool shares are held by insiders. Comparatively, 9.6% of shares of all “HM FURN/APPLI” companies are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Profitability

This table compares Whirlpool and its competitors’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Whirlpool 1.65% 18.36% 5.08%
Whirlpool Competitors 3.70% 13.74% 6.06%

Earnings and Valuation

This table compares Whirlpool and its competitors revenue, earnings per share and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Whirlpool $21.25 billion $350.00 million 33.74
Whirlpool Competitors $2.45 billion $119.29 million 35.63

Whirlpool has higher revenue and earnings than its competitors. Whirlpool is trading at a lower price-to-earnings ratio than its competitors, indicating that it is currently more affordable than other companies in its industry.

Summary

Whirlpool competitors beat Whirlpool on 9 of the 15 factors compared.

About Whirlpool

Whirlpool Corporation is a manufacturer and marketer of home appliances. The Company’s segments include North America; Europe, Middle East and Africa (EMEA); Latin America, and Asia. In North America, the Company markets and distributes home appliances and small domestic appliances under a range of brand names. In EMEA, it markets and distributes its home appliances primarily under the Whirlpool, Bauknecht, Ignis, Maytag, Laden, Indesit and Privileg brand names, and domestic appliances under the KitchenAid, Hotpoint and Hotpoint-Ariston brand names. In Latin America, it markets and distributes its home appliances and small domestic appliances primarily under the Consul, Brastemp, Whirlpool and KitchenAid brand names. The Company markets and distributes its products in Asia primarily under the Whirlpool, Maytag, KitchenAid, Amana, Bauknecht, Jenn-Air, Diqua and Royalstar brand names. It manufactures and markets a line of home appliances and related products.

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