Head-To-Head Survey: Secoo (SECO) and Best Buy (BBY)

Best Buy (NYSE: BBY) and Secoo (NASDAQ:SECO) are both retail/wholesale companies, but which is the superior investment? We will compare the two businesses based on the strength of their earnings, risk, institutional ownership, profitability, analyst recommendations, valuation and dividends.

Profitability

This table compares Best Buy and Secoo’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Best Buy 2.37% 32.68% 10.01%
Secoo N/A N/A N/A

Institutional and Insider Ownership

85.1% of Best Buy shares are owned by institutional investors. Comparatively, 24.2% of Secoo shares are owned by institutional investors. 0.8% of Best Buy shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Valuation & Earnings

This table compares Best Buy and Secoo’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Best Buy $42.15 billion 0.46 $1.00 billion $3.28 20.33
Secoo $574.90 million 0.27 $20.48 million N/A N/A

Best Buy has higher revenue and earnings than Secoo.

Dividends

Best Buy pays an annual dividend of $1.80 per share and has a dividend yield of 2.7%. Secoo does not pay a dividend. Best Buy pays out 54.9% of its earnings in the form of a dividend. Best Buy has increased its dividend for 6 consecutive years.

Analyst Ratings

This is a summary of current ratings and recommmendations for Best Buy and Secoo, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Best Buy 3 8 7 0 2.22
Secoo 0 0 1 0 3.00

Best Buy currently has a consensus price target of $69.60, indicating a potential upside of 4.38%. Secoo has a consensus price target of $18.00, indicating a potential upside of 48.15%. Given Secoo’s stronger consensus rating and higher possible upside, analysts plainly believe Secoo is more favorable than Best Buy.

Summary

Best Buy beats Secoo on 11 of the 14 factors compared between the two stocks.

Best Buy Company Profile

Best Buy Co., Inc. is a provider of technology products, services and solutions. The Company offers products and services to the customers visiting its stores, engaging with Geek Squad agents, or using its Websites or mobile applications. It has operations in the United States, Canada and Mexico. The Company operates through two segments: Domestic and International. The Domestic segment consists of the operations in all states, districts and territories of the United States, under various brand names, including Best Buy, bestbuy.com, Best Buy Mobile, Best Buy Direct, Best Buy Express, Geek Squad, Magnolia Home Theater, and Pacific Kitchen and Home. The International segment consists of all operations in Canada and Mexico under the brand names, Best Buy, bestbuy.com.ca, bestbuy.com.mx, Best Buy Express, Best Buy Mobile and Geek Squad. As of December 31, 2016, the Company operated 1,200 large-format and 400 small-format stores throughout its Domestic and International segments.

Secoo Company Profile

Secoo Holding Limited, through its subsidiaries, operates as an integrated online and offline shopping platform in the People's Republic of China and internationally. The company provides upscale brand products and services, including bags, watches, women's and men's wear, footwear, children's wear, sportswear, cosmetics and skin care products, jewelry, accessories, automobiles, home goods, find food and beverage products, arts, and Chinese original products, as well as lifestyle services through its Website, mobile applications, and offline experience centers. It also offers its Website as a marketplace to third party merchants to facilitate their sales of upscale products and services. Secoo Holding Limited has a strategic partnership agreement with Parkson Retail Group. The company was founded in 2011 and is headquartered in Beijing, China.

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