Head to Head Contrast: SINA (SINA) vs. Its Competitors

SINA (NASDAQ: SINA) is one of 418 publicly-traded companies in the “COMPUTER SOFT/SERV” industry, but how does it weigh in compared to its rivals? We will compare SINA to similar companies based on the strength of its valuation, profitability, institutional ownership, risk, dividends, analyst recommendations and earnings.

Risk & Volatility

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SINA has a beta of 1.01, indicating that its share price is 1% more volatile than the S&P 500. Comparatively, SINA’s rivals have a beta of 0.85, indicating that their average share price is 15% less volatile than the S&P 500.

Insider and Institutional Ownership

66.0% of SINA shares are held by institutional investors. Comparatively, 54.8% of shares of all “COMPUTER SOFT/SERV” companies are held by institutional investors. 7.4% of SINA shares are held by company insiders. Comparatively, 20.4% of shares of all “COMPUTER SOFT/SERV” companies are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Valuation & Earnings

This table compares SINA and its rivals revenue, earnings per share (EPS) and valuation.

Gross Revenue Net Income Price/Earnings Ratio
SINA $1.58 billion $156.56 million 51.13
SINA Competitors $2.45 billion $268.32 million 11.54

SINA’s rivals have higher revenue and earnings than SINA. SINA is trading at a higher price-to-earnings ratio than its rivals, indicating that it is currently more expensive than other companies in its industry.

Profitability

This table compares SINA and its rivals’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
SINA 9.89% 3.99% 2.74%
SINA Competitors -27.72% -45.72% -3.59%

Analyst Ratings

This is a breakdown of recent recommendations for SINA and its rivals, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SINA 0 1 6 0 2.86
SINA Competitors 2386 11213 22999 863 2.60

SINA presently has a consensus target price of $139.00, indicating a potential upside of 30.08%. As a group, “COMPUTER SOFT/SERV” companies have a potential upside of 8.70%. Given SINA’s stronger consensus rating and higher probable upside, equities research analysts clearly believe SINA is more favorable than its rivals.

Summary

SINA beats its rivals on 9 of the 13 factors compared.

SINA Company Profile

SINA Corporation, through its subsidiaries, operates as an online media company in the People's Republic of China. It operates SINA.com, an online brand advertising portal that provides region-focused format and content, including multimedia news; business news coverage and personal finance columns; sporting events news; automobile-related news; entertainment news and events; technology updates; interactive video products, such as news, sports, entertainment, and education; and education, digital, fashion, eLadies, luxury, health, collectibles, travel, and other interest-based channels. The company also offers SINA mobile, a mobile portal, which provides news information and entertainment content from SINA.com for mobile users in mobile browser and application format. In addition, it operates Weibo.com that offers self-expression products to enable users to express themselves on Weibo platform; social products to promote social interaction between users on Weibo platform; discovery products to help users discover content; notifications, games, VIP membership, and mobile apps; advertising and marketing solutions; and tools and application programming interfaces. Further, the company offers MVAS, which allow users to receive news and information, download ring tones, mobile games and pictures, customize caller ring back tones, and participate in dating and friendship communities. It also provides eReading, a one-stop shop for book reviews; and online payment, data licensing, and enterprise services. SINA Corporation was founded in 1997 and is headquartered in Beijing, the People's Republic of China.

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