The Rubicon Project (RUBI) Earning Somewhat Positive Press Coverage, Analysis Shows

News stories about The Rubicon Project (NYSE:RUBI) have trended somewhat positive this week, Accern Sentiment Analysis reports. The research group identifies negative and positive news coverage by reviewing more than 20 million blog and news sources in real-time. Accern ranks coverage of companies on a scale of -1 to 1, with scores nearest to one being the most favorable. The Rubicon Project earned a daily sentiment score of 0.03 on Accern’s scale. Accern also assigned media coverage about the software maker an impact score of 46.4776684746674 out of 100, indicating that recent news coverage is somewhat unlikely to have an impact on the company’s share price in the near future.

These are some of the news headlines that may have effected Accern Sentiment Analysis’s scoring:

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Shares of The Rubicon Project stock traded up $0.01 during midday trading on Friday, hitting $1.92. The company had a trading volume of 536,679 shares, compared to its average volume of 650,891. The firm has a market cap of $95.60, a PE ratio of -0.61 and a beta of 1.34. The Rubicon Project has a twelve month low of $1.48 and a twelve month high of $6.28.

A number of analysts have recently commented on RUBI shares. Craig Hallum raised The Rubicon Project from a “hold” rating to a “buy” rating in a research note on Monday, January 22nd. SunTrust Banks raised The Rubicon Project from a “hold” rating to a “buy” rating in a research note on Thursday, March 15th. Finally, ValuEngine raised The Rubicon Project from a “strong sell” rating to a “sell” rating in a research note on Friday, February 2nd. Two research analysts have rated the stock with a sell rating, six have given a hold rating and two have given a buy rating to the company’s stock. The Rubicon Project currently has a consensus rating of “Hold” and an average price target of $4.95.

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About The Rubicon Project

The Rubicon Project, Inc offers a technology solution to automate the purchase and sale of advertising for buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video; utilizing various inventory types, including direct sale of inventory and real-time bidding (RTB), and across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards.

Insider Buying and Selling by Quarter for The Rubicon Project (NYSE:RUBI)

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