Mattersight (NASDAQ: MATR) and Cardlytics (NASDAQ:CDLX) are both small-cap computer and technology companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, earnings, risk, valuation, analyst recommendations, profitability and institutional ownership.
This table compares Mattersight and Cardlytics’ net margins, return on equity and return on assets.
|Net Margins||Return on Equity||Return on Assets|
This table compares Mattersight and Cardlytics’ top-line revenue, earnings per share and valuation.
|Gross Revenue||Price/Sales Ratio||Net Income||Earnings Per Share||Price/Earnings Ratio|
|Mattersight||$46.51 million||1.65||-$16.32 million||($0.56)||-4.15|
Cardlytics has lower revenue, but higher earnings than Mattersight. Cardlytics is trading at a lower price-to-earnings ratio than Mattersight, indicating that it is currently the more affordable of the two stocks.
This is a breakdown of recent ratings and price targets for Mattersight and Cardlytics, as provided by MarketBeat.com.
|Sell Ratings||Hold Ratings||Buy Ratings||Strong Buy Ratings||Rating Score|
Mattersight currently has a consensus target price of $2.75, indicating a potential upside of 18.28%. Cardlytics has a consensus target price of $22.40, indicating a potential upside of 35.76%. Given Cardlytics’ stronger consensus rating and higher possible upside, analysts plainly believe Cardlytics is more favorable than Mattersight.
Institutional and Insider Ownership
43.3% of Mattersight shares are owned by institutional investors. 28.4% of Mattersight shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
Mattersight Corporation offers behavioral analytics and provides personality-based software products. The Company uses various applications, including predictive behavioral routing, performance management, quality assurance and predictive analytics (collectively, Behavioral Analytics) to analyze and predict customer behavior based on the language exchanged between agents and customers during brand interactions. The Company operates through the Behavioral Analytics segment. Its multi-channel technology captures the unstructured data of voice interactions (conversations), related customer and employee data, and employee desktop activity, and applies various algorithms against those interactions. Its Behavioral Analytics offerings help its clients to identify optimal customer/employee behavioral pairing for call routing; identify and understand customer personality, and measure customer satisfaction and agent performance on every analyzed call, among others.
Cardlytics, Inc. is engaged in developing a purchase intelligence platform. The Company delivers relevant and measurable marketing analysis with purchase data from over financial institutions. The purchase data includes debit, credit, and bill pay data from online and in-store transactions. It helps the marketers identify, reach and influence likely buyers at scale, and measure the impact of marketing spends. The Company also operates an advertising channel, Cardlytics Direct. Cardlytics Direct delivers tailored marketing for marketers and financial institutions (FI). It provides personalized offers and suggestions for FI consumers on their purchase.
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