Booking (NASDAQ: BKNG) is one of 11 public companies in the “Travel Agents” industry, but how does it compare to its rivals? We will compare Booking to similar businesses based on the strength of its institutional ownership, earnings, analyst recommendations, valuation, profitability, risk and dividends.
This table compares Booking and its rivals’ net margins, return on equity and return on assets.
|Net Margins||Return on Equity||Return on Assets|
This table compares Booking and its rivals gross revenue, earnings per share and valuation.
|Gross Revenue||Net Income||Price/Earnings Ratio|
|Booking||$12.68 billion||$2.34 billion||30.44|
|Booking Competitors||$3.54 billion||$246.30 million||17.85|
Booking has higher revenue and earnings than its rivals. Booking is trading at a higher price-to-earnings ratio than its rivals, indicating that it is currently more expensive than other companies in its industry.
Risk & Volatility
Booking has a beta of 1.27, suggesting that its share price is 27% more volatile than the S&P 500. Comparatively, Booking’s rivals have a beta of 0.76, suggesting that their average share price is 24% less volatile than the S&P 500.
This is a summary of recent ratings and recommmendations for Booking and its rivals, as reported by MarketBeat.com.
|Sell Ratings||Hold Ratings||Buy Ratings||Strong Buy Ratings||Rating Score|
Booking currently has a consensus price target of $2,020.65, indicating a potential downside of 6.91%. As a group, “Travel Agents” companies have a potential upside of 20.93%. Given Booking’s rivals higher probable upside, analysts plainly believe Booking has less favorable growth aspects than its rivals.
Insider & Institutional Ownership
92.2% of Booking shares are owned by institutional investors. Comparatively, 74.6% of shares of all “Travel Agents” companies are owned by institutional investors. 0.2% of Booking shares are owned by company insiders. Comparatively, 14.5% of shares of all “Travel Agents” companies are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.
Booking beats its rivals on 10 of the 13 factors compared.
Booking Holdings Inc, formerly The Priceline Group Inc., is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its Booking.com, priceline.com and agoda.com brands. Its other brands include KAYAK, Rentalcars.com and OpenTable, Inc. (OpenTable). As of December 31, 2016, Booking.com offered accommodation reservation services for over 1,115,000 properties in over 220 countries and territories on its various Websites and in over 40 languages, which included over 568,000 vacation rental properties (updated property counts were available on the Booking.com Website).
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