Booking (NASDAQ: BKNG) is one of 11 publicly-traded companies in the “Travel Agents” industry, but how does it compare to its peers? We will compare Booking to similar businesses based on the strength of its dividends, institutional ownership, valuation, analyst recommendations, profitability, risk and earnings.
This is a summary of recent recommendations and price targets for Booking and its peers, as provided by MarketBeat.com.
|Sell Ratings||Hold Ratings||Buy Ratings||Strong Buy Ratings||Rating Score|
This table compares Booking and its peers’ net margins, return on equity and return on assets.
|Net Margins||Return on Equity||Return on Assets|
Valuation and Earnings
This table compares Booking and its peers gross revenue, earnings per share (EPS) and valuation.
|Gross Revenue||Net Income||Price/Earnings Ratio|
|Booking||$12.68 billion||$2.34 billion||30.44|
|Booking Competitors||$3.54 billion||$246.30 million||18.20|
Booking has higher revenue and earnings than its peers. Booking is trading at a higher price-to-earnings ratio than its peers, indicating that it is currently more expensive than other companies in its industry.
Institutional & Insider Ownership
92.2% of Booking shares are held by institutional investors. Comparatively, 74.6% of shares of all “Travel Agents” companies are held by institutional investors. 0.2% of Booking shares are held by company insiders. Comparatively, 14.5% of shares of all “Travel Agents” companies are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
Risk and Volatility
Booking has a beta of 1.27, suggesting that its stock price is 27% more volatile than the S&P 500. Comparatively, Booking’s peers have a beta of 0.76, suggesting that their average stock price is 24% less volatile than the S&P 500.
Booking beats its peers on 10 of the 13 factors compared.
Booking Company Profile
Booking Holdings Inc, formerly The Priceline Group Inc., is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its Booking.com, priceline.com and agoda.com brands. Its other brands include KAYAK, Rentalcars.com and OpenTable, Inc. (OpenTable). As of December 31, 2016, Booking.com offered accommodation reservation services for over 1,115,000 properties in over 220 countries and territories on its various Websites and in over 40 languages, which included over 568,000 vacation rental properties (updated property counts were available on the Booking.com Website).
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