Critical Contrast: Heritage Financial Group (HBOS) and Its Peers

Heritage Financial Group (NASDAQ: HBOS) is one of 201 publicly-traded companies in the “Commercial Banks” industry, but how does it contrast to its rivals? We will compare Heritage Financial Group to related companies based on the strength of its institutional ownership, profitability, analyst recommendations, earnings, valuation, dividends and risk.

Analyst Ratings

This is a summary of recent recommendations for Heritage Financial Group and its rivals, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Heritage Financial Group 0 0 0 0 N/A
Heritage Financial Group Competitors 508 3099 2480 87 2.35

As a group, “Commercial Banks” companies have a potential upside of 3.03%. Given Heritage Financial Group’s rivals higher probable upside, analysts clearly believe Heritage Financial Group has less favorable growth aspects than its rivals.

Profitability

This table compares Heritage Financial Group and its rivals’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Heritage Financial Group 12.90% 9.62% 0.89%
Heritage Financial Group Competitors 20.47% 8.66% 0.92%

Risk and Volatility

Heritage Financial Group has a beta of 0.66, indicating that its stock price is 34% less volatile than the S&P 500. Comparatively, Heritage Financial Group’s rivals have a beta of 0.74, indicating that their average stock price is 26% less volatile than the S&P 500.

Earnings and Valuation

This table compares Heritage Financial Group and its rivals gross revenue, earnings per share and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Heritage Financial Group N/A N/A 25.36
Heritage Financial Group Competitors $338.81 million $71.86 million 20.08

Heritage Financial Group’s rivals have higher revenue and earnings than Heritage Financial Group. Heritage Financial Group is trading at a higher price-to-earnings ratio than its rivals, indicating that it is currently more expensive than other companies in its industry.

Insider and Institutional Ownership

46.8% of shares of all “Commercial Banks” companies are held by institutional investors. 11.8% of shares of all “Commercial Banks” companies are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Summary

Heritage Financial Group rivals beat Heritage Financial Group on 7 of the 9 factors compared.

About Heritage Financial Group

Heritage Financial Group, Inc. (Heritage) is a bank holding company. Heritage conducts commercial banking, retail banking, mortgage banking and wealth management activities through its wholly owned subsidiary, HeritageBank of the South (the Bank). As of December 31, 2014, the Bank operated in Georgia, Florida and Alabama through 36 banking locations, 21 mortgage offices, and 5 investment offices. The Bank provides credit based products, deposit accounts, corporate cash management, investment support and other services to commercial and retail clients. As of December 31, 2014, the Company had total assets of $1.7 billion. The Company offers various types of loans, including, residential real estate loans; commercial real estate loans; construction and land loans; commercial and industrial loans, and consumer and other loans.

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