Media headlines about The Rubicon Project (NYSE:RUBI) have been trending somewhat positive this week, according to Accern Sentiment. The research group scores the sentiment of news coverage by analyzing more than 20 million blog and news sources in real-time. Accern ranks coverage of companies on a scale of -1 to 1, with scores closest to one being the most favorable. The Rubicon Project earned a news sentiment score of 0.12 on Accern’s scale. Accern also gave headlines about the software maker an impact score of 45.2213301731746 out of 100, meaning that recent news coverage is somewhat unlikely to have an impact on the company’s share price in the near term.
Here are some of the news headlines that may have effected Accern Sentiment Analysis’s rankings:
- Prebid.org Launches as an Independent Organization for Open-Source Header Bidding Solutions – IT Business Net (press release) (business.itbusinessnet.com)
- Open source header bidding initiative Prebid.org launched by Rubicon Project and AppNexus – MuMbrella (mumbrella.com.au)
- AppNexus and Rubicon Project launch Prebid.org for Open-Source Header Bidding Solutions – MarTech Series (martechseries.com)
- The Rubicon Project’s (RUBI) Neutral Rating Reaffirmed at B. Riley (americanbankingnews.com)
The Rubicon Project (NYSE:RUBI) opened at 4.08 on Wednesday. The Rubicon Project has a 12-month low of $3.38 and a 12-month high of $9.16. The firm’s market cap is $200.12 million. The company has a 50-day moving average price of $4.08 and a 200-day moving average price of $5.40.
The Rubicon Project (NYSE:RUBI) last released its earnings results on Tuesday, August 1st. The software maker reported ($0.21) EPS for the quarter, missing the Thomson Reuters’ consensus estimate of ($0.15) by ($0.06). The firm had revenue of $42.90 million during the quarter, compared to the consensus estimate of $47.98 million. The Rubicon Project had a negative net margin of 20.28% and a negative return on equity of 1.15%. The company’s revenue was down 34.1% on a year-over-year basis. During the same quarter in the previous year, the firm posted $0.17 EPS. On average, analysts predict that The Rubicon Project will post ($0.49) earnings per share for the current year.
A number of brokerages have recently weighed in on RUBI. ValuEngine downgraded The Rubicon Project from a “sell” rating to a “strong sell” rating in a report on Friday, September 1st. B. Riley reiterated a “neutral” rating and issued a $5.00 target price on shares of The Rubicon Project in a report on Wednesday, August 2nd. Zacks Investment Research downgraded The Rubicon Project from a “buy” rating to a “hold” rating in a report on Saturday, July 22nd. BidaskClub downgraded The Rubicon Project from a “sell” rating to a “strong sell” rating in a report on Thursday, July 27th. Finally, Royal Bank Of Canada reiterated a “hold” rating and issued a $6.00 target price on shares of The Rubicon Project in a report on Monday, June 5th. Three analysts have rated the stock with a sell rating, nine have given a hold rating and one has given a buy rating to the company. The Rubicon Project currently has a consensus rating of “Hold” and a consensus target price of $7.77.
COPYRIGHT VIOLATION WARNING: This article was posted by Ticker Report and is the property of of Ticker Report. If you are reading this article on another domain, it was stolen and republished in violation of U.S. & international copyright and trademark laws. The original version of this article can be accessed at https://www.tickerreport.com/banking-finance/2888235/somewhat-favorable-media-coverage-somewhat-unlikely-to-affect-the-rubicon-project-rubi-stock-price.html.
The Rubicon Project Company Profile
The Rubicon Project, Inc offers a technology solution to automate the purchase and sale of advertising for buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video; utilizing various inventory types, including direct sale of inventory and real-time bidding (RTB), and across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards.
Receive News & Ratings for The Rubicon Project Inc. Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for The Rubicon Project Inc. and related companies with MarketBeat.com's FREE daily email newsletter.